Ukie partner with SoftLayer for new regional UK roadshow

05 January 2015 - London, United Kingdom – Ukie will bring a new event focussed on supporting business growth to Leamington, Leeds, Brighton and London over the next six weeks

As part of their commitment to supporting games businesses across the UK, Ukie have partnered with leading cloud computing company SoftLayer for a new free regional roadshow.

Each of the Grow Your Games Business events will include informative sessions covering finance, marketing and innovations in technology, followed by a games panel of local developers. Networking over a drink will follow to encourage idea sharing and help identify opportunities for business growth.

All of the events are free and are open to anyone in the games industry. The dates and locations for the roadshow are:

- 23 February: Leamington Spa

- 1 March: Brighton

- 3 March: Leeds

- 8 March: London

Links to register for each free event can be found here.

CEO of Ukie, Dr Jo Twist, said: “The games sector is thriving across the UK but many businesses face challenges in scaling up. We are therefore pleased to be teaming up with SoftLayer to take our new Grow Your Games Business event across the country. These free expert sessions will arm companies with the insight, ideas, connections, and knowledge that will help them scale in a global marketplace. We’ll be visiting more locations later in the year too.”

SoftLayer explained why they sponsored the roadshow: “Game developers do not have the time, operational expertise or resources to manage their own complex data centres because they need to focus on their core business -- developing new games, launching before the competition and keeping players engaged," said George Karidis, Chief Strategy Officer at SoftLayer. "Because we understand the high stakes of their operations, we've tailored our infrastructure-as-a-service offerings to meet gaming companies' changing demands -- from initial game release and explosive, overnight growth, to the variables that come with everyday play."







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About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

Some of the campaigns Ukie has been working on include the next gen skills campaign which pushed for computer science to be put back onto the national curriculum, - a website where families can learn about playing games safely and sensibly and Ukie Student Membership which bridges the gap between education and industry for students leaving higher education.


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