31 March 2015 - London, United Kingdom - Games London and Square Enix Collective announced as sponsors. Top games industry names confirmed as student team mentors
Ukie have announced their annual Student Game Jam is returning on 4-5 April as part of the London Games Festival. Now in its third year, the Student Game Jam will see 20 teams from Ukie’s Student Membership across the UK battle it out over 36 hours to win the Student Game Jam trophy.
Goldsmiths University have been Ukie Student Game Jam champions for the last two years, but this year sees more teams than ever competing for the title. Sponsored by Games London and Square Enix Collective, the Game Jam has teams from the following institutions entering:
University of Chester
University of Central Lancashire
University of East London
London South Bank University
National Film and Television School
Norwich University of the Arts
West College Scotland
Each student team will be allocated a games industry mentor to be on hand throughout the 36-hour marathon, answering questions and giving advice to the teams. Mentors have been recruited from some top games companies, including:
A Brave Plan
NextGen Skills Academy
Square Enix Collective
Mentors will be nominated by their teams for the ‘Mentor of the Universe’ trophy, the winner of which will be announced alongside the champion student team a week after the event on Wednesday 13 April. The games produced during the jam will be judged by a crack team of industry experts, including NextGen Skills Academy’s Managing Director, Gina Jackson, games accessibility specialist Ian Hamilton, and Ukie CEO Dr Jo Twist.
CEO of Ukie, Dr Jo Twist, said, “Supporting the next generation of games talent is hugely important to securing the sector’s future creative pipeline. The Ukie Student Game Jam allows students to come together to learn new skills, explore new creative thinking, meet industry professionals and ultimately have fun. We can’t wait to see the work they produce.”
“Ensuring that London’s games developers of tomorrow are inspired and supported is of huge importance to Games London as we build our programme to grow the development sector in the UK capital,” said Michael French, senior games programme executive of Games London and the new London Games Festival. “We’re excited to be a part of the Ukie Student Game Jam and very proud to see it as part of the official schedule for April’s brand new London Games Festival.”
"We've been a proud sponsor of the Ukie Student Game Jam from the beginning, and we're really happy to continue supporting it this year," said Phil Elliott, Creator and Project Lead of Square Enix Collective. "Game jams are such a good way for people to gain experience of the whole process of game creation, and we look forward to seeing the cool ideas produced!"
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The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
Some of the campaigns Ukie has been working on include the next gen skills campaign which pushed for computer science to be put back onto the national curriculum, Askaboutgames.com - a website where families can learn about playing games safely and sensibly and Ukie Student Membership which bridges the gap between education and industry for students leaving higher education.