26 April 2015 - London, United Kingdom – UK Industry Stand at GDC expo generated a record breaking amount of business for UK companies. Ukie also announces gamescom 2017 packages and China Joy confirmed as part of its growing international trade programme.
Games trade body Ukie have announced that their UK stand at this year’s Games Developer Conference (GDC) has achieved a record-breaking £10.81m business for UK games companies - this is a significant year on year increase from business generated at the 2015 GDC stand.
The amount of actual businesses generated at GDC is expected to rise, with a further £47m of potential revenue being reported by the companies that exhibited.
The UK stand at GDC also had more businesses than ever on it, with 38 UK businesses exhibiting with Ukie. As well as providing a business-friendly environment at the conference, Ukie also provided additional opportunities to showcase the UK and our exhibitors via a high profile drinks reception, and worked with UKTI to provide a trade and investment seminar and focussed 1-2-1 meeting opportunities with key international investors.
Ukie’s GDC stand is run as part of their wider global trade programme. Ukie is committed to showcasing the work of UK games companies on an international level, and these results are a testament to the on-going international trade activity undertaken by Ukie at major worldwide games shows, such as GDC, gamescom, Game Connection, GStar and ChinaJoy.
Ukie have also announced their exhibiting packages for the UK stand at gamescom on 17-19 August, which includes an early bird discount rate applicable to bookings made before 13 May. Options for exhibiting include a dedicated meeting table, private meeting rooms and also demo kiosks. Sponsorship packages have also been announced for the stand. All info for gamescom 2016 can be found here.
Ukie have also opened expressions of interest for a trade mission to ChinaJoy in July. Companies wishing to get some more information about joining the mission to meet valuable international business connections in China should email firstname.lastname@example.org.
Dr Jo Twist, CEO of Ukie, said, “Increasing opportunities for international trade for UK businesses is a key priority for Ukie. GDC has always been a flagship event in our international trade programme, and it is fantastic to see the value of deals done on the stand increasing year on year. The UK stand at gamescom and the addition of ChinaJoy, GStar and our homegrown Games London and Finance Market to our programme are further great opportunities for companies to attract overseas investment, grow their games business, and promote the UK as the best place in the world to make and sell games.”
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The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
Some of the campaigns Ukie has been working on include the next gen skills campaign which pushed for computer science to be put back onto the national curriculum, Askaboutgames.com - a website where families can learn about playing games safely and sensibly and Ukie Student Membership which bridges the gap between education and industry for students leaving higher education.
Linked in: Ukie