18 July 2016 - London, United Kingdom – Cubic Motion to sponsor award for best as yet unreleased UK game shown at this year’s expo in Cologne
Ukie has announced that the popular UK Game of the Show Award will return at gamescom 2016, on Ukie’s Great British Tea Party themed stand.
Sponsored by Cubic Motion, the accolade will be awarded to the best UK developed, but as yet unreleased game being shown at the expo. This will be the fourth year of the award being presented at gamescom, where its aim is to highlight the best of the UK’s games industry in front of a global audience.
The anonymous judges will be making their way around the venue throughout the first two days of the expo to assess the top British talent displayed at the show, before the winner is announced at the Ukie stand during Thursday evening’s drinks reception. All exhibitors on the Ukie stand and their guests are invited to attend the event.
Andy Wood, Chairman of Cubic Motion, said, “We’re thrilled to support the UK Game of the Show Award at gamescom. The award is a great way to celebrate brilliant games that haven’t been released yet, and champion the high quality of content being produced by British games companies to an international audience. We can’t wait to see the games!”
Ukie CEO, Dr Jo Twist OBE, said, “Every year the UK Game of the Show Award shines a spotlight on the fantastic content that is being developed by UK games makers, so we are really pleased to be bringing the award back to gamescom for its fourth year. We’re delighted to have Cubic Motion supporting the award and look forward to seeing the brilliant talent being shown at this year’s show.”
The award was won in 2015 by Robo Pixel Games for Gunnihilation.
Space on Ukie’s gamescom stand has now sold out, but please speak to Sam for any sponsorship options for the event.
A full list of exhibitors on the stand can be found here.
For all press enquiries, please contact Sophie Densham firstname.lastname@example.org or @ukiesophie
About UK Interactive Entertainment (Ukie)
Ukie (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, eSports, VR and AR.
Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.
Ukie works closely with the sector to influence government and decision makers, lobbying successfully for the 2014 Video Games Tax Relief, the UK Games Fund, and the Next Gen Skills campaign which resulted in a new Computer Science Curriculum. Ukie makes connections for businesses and help them access the opportunities a digital economy offers, via a successful International Trade programme, running UK Games Industry stands at the biggest international industry events.
It promotes the industry by working with the media to raise awareness of the sector’s positive cultural and economic contribution, as well as the societal benefits of games. Ukie runs askaboutgames.com, where families can learn about safe and sensible online practices, parental controls and age ratings.
Ukie’s skills work serves to increase inclusion and diversity, advocating a STEAM approach to education. Initiatives include the Digital Schoolhouse (DSH), Video Games Ambassadors (VGAs), a Student Membership scheme, and a professional development programme.
Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow.
In 2016 Ukie partnered with Film London to deliver Games London, a ground breaking new three-year programme to promote the UK as the games capital of the world, the focal point of which is the annual London Games Festival.