Applications open for 2017 Games Finance Market

  • Market runs 4-6 April 2017 as part of London Games Festival
  • 60 games companies will meet 60 investors worth over £200m
  • January training event introduced to help games companies perfect their pitch

The 2017 Games Finance Market – the UK’s only event connecting games creators with funders from around the world – is now open for applications from developers, start-ups, investors and publishers.

Running as part of the London Games Festival (30 March to 9 April), the Games Finance Market has doubled in capacity for 2017 and will be open to 60 games companies and 60 investors. The successful inaugural event created new business worth over £10m, cementing London’s reputation as a centre of excellence for the global games industry.

Games Finance Market 2017 will take place from 4–6 April 2017 and is organised by Games London, a partnership between the capital’s screen industries agency Film London and Ukie, the trade body for games and interactive entertainment in the UK, supported by the Mayor of London’s London Enterprise Panel. The three-year Games London programme aims to attract £35m of investment to London games businesses and create nearly 300 jobs in the capital via the Games Finance Market, the wider London Games Festival, plus inbound and outbound trade missions.

The Mayor of London, Sadiq Khan, said: “London is home to more than 500 games companies, making our city a real melting pot of cutting edge talent, creativity and innovation. The Games Finance Market gives global investors a first-hand glimpse of what our games industry can offer, connecting talent with the investment it needs to flourish. I’m delighted to support training initiatives like Games London’s Pitch Bootcamp, which is helping companies take their businesses to the next level, creating jobs and boosting London’s reputation as a world leader for technology.”

Details on how to apply to both events can be found below.

The Games Finance Market partners include Air New Zealand. For information about sponsorship for the Market or the wider London Games Festival, please contact or call +44 (0) 20 7613 7676


How to apply


4 to 6 April 2017

The Grange Hotel Tower Bridge

The Games Finance Market is open to games companies who are seeking to pitch projects to international financiers and potential business partners – and the companies that want to fund those projects. Last year’s Market attracted over 25 projects helped games companies secure finance and forge countless long-term business connections. 2017’s event is set to double in size, welcoming 60 games companies with 60 investors.

To apply, head to the online application site at All applications are assessed and selected by a panel of games experts to ensure attending businesses are investor-ready and of a high standard. Deadline for all applications is 3 February 2017. Enquiries to




For further press information, please contact:

Sophie Densham, Ukie

T: 0208 534 0590



About Games London

Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel.

Over three years Games London will work on a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016 with nearly 40,000 visitors joining to champion, promote and celebrate the culture and business of games. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.


About Film London

Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.

Film London's activities include:

  • Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
  • Maximising access to the capital's film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism


Film London also manages the British Film Commission ( through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.



About Ukie

The Association for United Kingdom Interactive Entertainment (Ukie) is committed to supporting, growing and promoting the UK’s games and interactive entertainment sector through education, advocacy and practical support. Its network and membership includes all major UK and global games publishers, the best of the UK’s development talent – from start-ups and micro studios to globally renowned studios operating in the UK today, and the service companies that support the ecosystem. We represent these businesses and their products across PCs, consoles, mobile apps, Virtual Reality, Augmented Reality, and eSports.

Ukie’s activity focuses on:

  • Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
  • Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
  • Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
  • An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
  • Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.

About the Skills Investment Fund

Working in partnership with industry and informed by leading research, Creative Skillset directs collective investment through the Skills Investment Fund to create new and innovative training in priority skills and in-demand roles to ensure growth in the UK’s Creative Industries.

About Creative Skillset

Creative Skillset works with the UK’s screen-based creative industries to develop skills and talent from classroom to boardroom.