London Games Festival Unveils Exciting Cultural Line-Up

Friday, 17 February 2017 London Games Festival Unveils Exciting Cultural Line-Up

  • Countdown begins to the second London Games Festival
  • First confirmed events include opening weekend’s games concert and a closing weekend parade
  • Festival runs 30 March to 9 April at various venues across the city

The London Games Festival has unveiled four key cultural events that take place as part of the 11-day celebration of games and interactive entertainment hitting the capital next month (30 March to 9 April).

Key moments on the schedule this year include a games music concert featuring a big-screen game play-through with accompanying live music; the return of the Now Play This games exhibition with an extended run at Somerset House; a school-focused eSports tournament; and a closing weekend parade on the streets of London. Tickets for select events are on sale now.

The Mayor of London, Sadiq Khan, said: “Growing the city’s culture and creative industries is so important, and as Mayor, I’m delighted to welcome this year’s London Games Festival, which promises to showcase the best of the city’s imagination, game design and innovation. Home to more than 500 games companies and top talent from around the world, London is right at the forefront of cutting-edge technology, and this exciting festival celebrates the richness of our thriving games industry.”

London Games Festival runs from 30 March to 9 April and is organised by Games London, a partnership between the capital’s screen industries agency Film London and games trade body Ukie, supported by the Mayor of London’s London Economic Action Partnership (LEAP).

The LGF 2017 schedule also includes EGX Rezzed (30 March to 1 April), the Games Finance Market (4 April to 6 April), BAFTA Games Awards (6 April), plus a city-wide Fringe of quirky events. A Summit programme of insightful talks and thought-provoking lectures will be unveiled shortly.

LGF will cover nearly 40 events across 30 different venues, with 50,000 expected to attend over the eleven days.

The cultural highlights announced today are:

Dear Esther Live - 7pm, Saturday 1 April, St John’s at Hackney, E5 0PD

London Games Festival will host a revival performance of The Chinese Room’s sell-out show Dear Esther Live ahead of its UK tour later in 2017. The event showcases a big-screen play-through of the Brighton games studio’s award-winning game plus an accompanying live soundtrack performance. The concert takes place at the historic The Church of St John-at-Hackney. Tickets priced at £20 inc VAT (+ booking fee) on sale at

Digital Schoolhouse eSports Tournament Grand Final - 10.30am to 3.30pm, Tuesday 4 April, Gfinity Arena, SW6 1BW

Digital Schoolhouse will be hosting the final of the first UK inter-school eSports competition, which has seen 400 secondary and sixth form students across the country taking part. The tournament is designed to promote digital careers and engage students in cross-curricular creative computing. The final will see four regional finalist teams battle it out on Rocket League in the professional studio in front of a live audience. Attendance is invite only, contact

Now Play This - 7 April to 9 April, Somerset House, WC2R 1LA

A three-day celebration of games design, featuring over 50 games to play from international artists and respected designers. This year, Somerset House is extending the experience for a month, with a free exhibition, Game Changers: Another Way to Play running until 7 May. More info at Tickets for Now Play This are £8 (under 12s free) and can be bought direct from Somerset House at – or available as part of the LGF Super Pass, which goes on sale from 23 February.

LGF Games Character Parade - 1pm, 8 April, Route TBA

The final Saturday of LGF will see hundreds of games characters take to the streets of London in the very special Games Festival Character Parade. Welcoming both video games-inspired cosplayers and official mascots and characters, this first-of-its-kind games event will see iconic interactive entertainment heroes in even more iconic London locations. More details, including the parade location and other highlights, will be unveiled shortly. But the call for parade participants is open now, information and guidelines at

The London Games Festival is sponsored by Air New Zealand, British Council, Moneycorp, Moore Stephens and King. To find out more about sponsorship contact

More information at Follow @londongamesfest on Twitter or Instagram for more updates.


For further press information, please contact:

Caroline Miller, Indigo Pearl
T: 0208 964 4545  


Alex Deller, Film London
T: 020 7613 7682
M: 07787 254 250

Sophie Densham, Ukie
T: 0208 534 0590  



About Games London

Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel.

Over three years Games London will work on a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016 with nearly 40,000 visitors joining to champion, promote and celebrate the culture and business of games. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.


About Film London

Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.


Film London's activities include:

  • Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
  • Maximising access to the capital's film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism

Film London also manages the British Film Commission ( through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.


About Ukie

The Association for United Kingdom Interactive Entertainment (Ukie) is committed to supporting, growing and promoting the UK’s games and interactive entertainment sector through education, advocacy and practical support. Its network and membership includes all major UK and global games publishers, the best of the UK’s development talent – from start-ups and micro studios to globally renowned studios operating in the UK today, and the service companies that support the ecosystem. We represent these businesses and their products across PCs, consoles, mobile apps, Virtual Reality, Augmented Reality, and eSports.


Ukie’s activity focuses on:

·      Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights

·      Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.

·      Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.

·      An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions

·      Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.