Ukie sets out how new government can Power Up the UK games industry

17 May 2017 - London, United Kingdom Manifesto launched today outlining key recommendations to support UK’s world leading games and interactive entertainment industry, boosting exports, jobs, and growth across the country

Ukie, the trade body for games and interactive entertainment in the UK, have today launched ‘Powering Up: manifesto for unlocking growth in the games industry’. In it they set out a vision for how the next government should support for the UK’s globally successful games sector.

The manifesto sets out key themes that the next government must address to deliver the continued growth of the UK games industry whilst navigating the Brexit process, and comes at a pivotal time for the sector, which has just reported record years in sales of games software, driven by the digital economy, digital sales and new platforms.

Following consultation with members of its 360-strong membership, the trade body set out 10 priority recommendations that will enable the games industry, and the wider technological and creative sectors that games sit within, to capitalise on this success and continue to prosper under a new government.

The 10 recommendations are:

  1. We call on the Government to work with industry and allow flexibility within the levy funds to develop standards that work for the industry.

2.Government should conduct a detailed skills review of the nation’s skills needs at the beginning of each Parliament in order to help educational institutions plan to meet the needs of employers and future proof our economy.

3.Government must prioritise working with the strategic sectors identified in the Industrial Strategy to develop processing and eligibility criteria that keeps pace with the rapidly evolving and specific skills needs of the creative and technology industries and ensures short-term skills gaps are plugged.

4.We call on the Government to confirm that EU citizens working in the UK prior to our departure from the EU in March 2019 will have the right to remain and work in the UK as a matter of urgency.

5.The government must therefore prioritise obtaining a data adequacy decision from the EU as early as possible.

6.We call on the Government to ensure that our future trade agreements enshrine existing trade liberalisations and avoid future regulatory divergences that could hinder market access.

7.We call for a more coherent approach to export and inward investment strategy from Government which empowers industry and sector experts within industry to maximise export value through a funded industry-led partnership

8. We call on the next Government to provide new funding as well as a clear remit to public and cultural agencies to support the coordinated development of the games industry. 

9.We call on the next government, alongside LEPs, Local Authorities and Combined Authorities, to recognise the economic and cultural impact that the games industry has around the UK by developing local plans for scaling-up existing games and innovative interactive entertainment clusters.

10.We call on the Government to ensure that sufficient ambition for UK connectivity is set with the broadband Universal Service Obligation (USO) in the hundreds of megabits per second rather than the tens by 2025 – and that the private sector is supported in achieving this ambition.

Detailed proposals against these recommendations are expanded upon within the manifesto, and will be further developed through the Industrial Strategy.

Dr Jo Twist OBE, CEO of Ukie, said, “The UK games sector is already world class but with the right support, policies and leadership in place, it can truly become a world-leader - boosting exports, jobs, and growth across the country. This manifesto makes top level recommendations for how the new government should stand behind our sector to help us unlock its potential.

Since the European Referendum in June last year, Ukie has worked to identify the challenges and opportunities presented by a future outside the EU. Now is the time for government to demonstrate how it will grow the economy through the games and interactive entertainment sectors, as well as ensuring the UK is in the best possible position to navigate the Brexit process.”

The manifesto can be read online in full here.


For further information about Ukie’s ongoing Policy work, contact our Head of Public Affairs, Tim Scott.





For all press enquiries, please contact Sophie Densham or @ukiesophie


About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, eSports, VR and AR.

Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.

Ukie works closely with the sector to influence government and decision makers, lobbying successfully for the 2014 Video Games Tax Relief, the UK Games Fund, and the Next Gen Skills campaign which resulted in a new Computer Science Curriculum. Ukie makes connections for businesses and help them access the opportunities a digital economy offers, via a successful International Trade programme, running UK Games Industry stands at the biggest international industry events.

It promotes the industry by working with the media to raise awareness of the sector’s positive cultural and economic contribution, as well as the societal benefits of games. Ukie runs, where families can learn about safe and sensible online practices, parental controls and age ratings.

Ukie’s skills work serves to increase inclusion and diversity, advocating a STEAM approach to education. Initiatives include the Digital Schoolhouse (DSH), Video Games Ambassadors (VGAs), a Student Membership scheme, and a professional development programme

Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow.

In 2016 Ukie partnered with Film London to deliver Games London, a ground breaking new three-year programme to promote the UK as the games capital of the world, the focal point of which is the annual London Games Festival.

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