London set to become games capital of the world as Mayor of London invests £1.2m ahead of the London Games Festival.
26th March 2018 - London, United Kingdom
- Mayor of London commits further £1.2m to Games London to grow the games sector and generate revenue for London and the UK
- London Games Festival 2018 takes place April 5 to 15 and funding means Festival is locked in for 2019, 2020 and 2021
- Games London will facilitate a further £35m+ for games companies which in turn would create 270 jobs
Mayor of London Sadiq Khan today committed a further £1.2m to Games London in support of the capital’s burgeoning games industry.
The funding from the Greater London Authority guarantees a three-year programme of events and activities - including the annual London Games Festival - committed to generating revenue, supporting businesses, creating jobs and boosting skills and training.
The global games industry is worth over £100 billion per annum and the UK is the 5th largest video games market in terms of consumer revenues. UK games sales in 2017 generated a record £3.35bn, increasing 9.6 per cent on the previous year, and there are more games companies in London than anywhere else in the UK.
Games London is a partnership between the capital’s screen industries agency Film London and games trade body Ukie and the renewed three-year programme will include:
The London Games Festival, showcasing the industry's cultural and economic impact
International networking events to attract top investment to the UK
Trade missions to promote the UK's Video Games Tax Relief and talent in the sector
A range of training and skills initiatives
These activities are set to generate over £35m for games businesses and 270 full time jobs.
Justine Simons OBE, Deputy Mayor for Culture and Creative Industries said: “London’s creative industries are vital to our success as a global city. That’s why I am delighted that the Mayor has committed a further £1.2m to Games London. This deal will ensure the capital’s reputation as an international games centre will continue to grow and will provide a boost to jobs and investment in the city’s creative sector.”
Adrian Wootton OBE, Chief Executive of Film London and the British Film Commission, said: “Creative industries are the big success story of the London and UK economies and the rapidly expanding global Games industry is a key component of this success. London is a major player and I am delighted that the Mayor has recognised the importance of supporting the games industry, both within the newly launched Cultural Strategy and through the further investment into Games London to continue driving this cultural and economic success. It is a hugely exciting time and we are committed to cementing London’s status as a games leader and look forward to celebrating the sector’s achievements and talent at the London Games Festival in April.”
Dr Jo Twist OBE, Chief Executive of Ukie, said: “The Mayor’s continued support for the Games London programme is critical in maintaining and building on our global reputation as the capital for games and interactive entertainment. As an important part of the Mayor’s Cultural Strategy, the Festival celebrates the significance games play in an inclusive, diverse culture for all, and the investment programme is crucial in driving economic success for our innovative businesses making cutting edge experiences and technologies.”
The funding announcement comes as London gears up to welcome the third London Games Festival, arriving in the capital next month from 5 April to 15 April.
Delivered by Games London, the festival is expected to attract over 50,000 people across a mix of 40 public events for consumers and industry professionals in a programme the covers mobile, PC and indie games, VR and AR, esports, and fun and fascinating new forms of interactive entertainment.
The London Games Festival programme can be found at http://www.games.london.
For more information on the London Games Festival visit http://www.games.london. Follow @londongamesfest on Twitter or Instagram for more updates.
For further press information, please contact:
Caroline Miller, Indigo Pearl
T: 0208 964 4545
Alex Deller, Film London
T: 020 7613 7682
M: 07787 254 250
About Games London
Games London is a ground breaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Action Panel.
Established in 2015, Games London runs a number of initiatives to make London the games capital of the world. It relaunched the London Games Festival in April 2016 with the celebration of the culture and business of games now attracting over 50,000. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.
About Film London
Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.
Film London's activities include:
- Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
- Investing in local talent through a range of specialised production and training schemes
- Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
- Maximising access to the capital's film culture by helping audiences discover film in all its diversity
- Promoting London through screen tourism
Film London also manages the British Film Commission (www.britishfilmcommission.org.uk) through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.
The Association for United Kingdom Interactive Entertainment (Ukie) is committed to supporting, growing and promoting the UK’s games and interactive entertainment sector through education, advocacy and practical support. Its network and membership includes all major UK and global games publishers, the best of the UK’s development talent – from start-ups and micro studios to globally renowned studios operating in the UK today, and the service companies that support the ecosystem. We represent these businesses and their products across PCs, consoles, mobile apps, Virtual Reality, Augmented Reality, and eSports.
Ukie’s activity focuses on:
- Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
- Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
- Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
- An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
- Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.