Ukie to turn up in style at Gamescom with British Funfair themed UK stand

With over 85 exhibitors already confirmed at Ukie’s "British Funfair" themed UK stand, this is set to be the largest and most exciting year at gamescom to date

16 August 2018, London – For the seventh year running, Ukie will be managing the UK industry stand at gamescom in Cologne this August. Ukie’s 2018 UK Industry stand will be themed around the Great British Funfair and will host a record 85 developers, publishers and services companies.

The UK Industry stand will also play host to two drinks receptions, partnering on Tuesday 21 August with leading developer / publisher Jagex and on Wednesday 22 August with world-leading esport company, ESL. Also, in partnership with Little Big PR and MCV, and unveiled at the drinks reception on Wednesday, Ukie will announce the winner of its UK Game of the Show award, celebrating the UK’s creativity and innovation by rewarding the best unreleased UK-developed game on show at the expo.

The stand will feature various attractions true to the funfair theme including Hi-Rez Studios Hook a Loot Box, a take on the classic funfair game hook a duck, ice cream and plenty of candyfloss.

The UK stand at gamescom is part of Ukie’s global trade and investment programme that has helped generate business wins of £113m in the past twelve months for UK studios and over £300m over the last 3 years.

Ukie CEO Dr Jo Twist OBE said: “Our stand presents an important opportunity for our members to attract international investment, and demo new titles representing the best of the UK's games sector. There are serious deals to be made with the magnitude of UK games businesses at gamescom. The fact that more than £30 million worth of deals were made last year on the UK stand just shows what we are made of.”

Ukie’s stand helps UK businesses of all sizes get the needed exposure to attract finance and investment of all kinds. The stand will have a diverse set of games businesses and industry leaders representing the UK, including Team 17, Jagex and Outright Games.


Note to editors


UK drinks reception (Jagex), UK drinks reception (ESL), UK Game of the Show (Little Big PR), Morning Pastries (Pole to Win), Juice Bar (Take Off), Coffee & compostable cups (Amiqus), Ice Cream (OPM), Candy Floss (Playstack), Hook a loot box (H-iRez), Drinks coasters (Revolution)


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About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.

Ukie works closely with the sector to influence government and decision makers, lobbying successfully for the 2014 Video Games Tax Relief, the UK Games Fund, and the Next Gen Skills campaign which resulted in a new Computer Science Curriculum. Ukie makes connections for businesses and help them access the opportunities a digital economy offers, via a successful International Trade programme, running UK Games Industry stands at the biggest international industry events.

It promotes the industry by working with the media to raise awareness of the sector’s positive cultural and economic contribution, as well as the societal benefits of games. Ukie runs, where families can learn about safe and sensible online practices, parental controls and age ratings.

Ukie’s skills work serves to increase inclusion and diversity, advocating a STEAM approach to education. Initiatives include the Digital Schoolhouse (DSH), Video Games Ambassadors (VGAs), a Student Membership scheme, and a professional development programme. 

Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow.

In 2016 Ukie partnered with Film London to deliver Games London, a ground breaking new three-year programme to promote the UK as the games capital of the world, the focal point of which is the annual London Games Festival.


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