Jagex, SEGA and UsTwo support launch of Ukie and University of Sheffield diversity census to analyse make up of industry work force

UK Games Industry Diversity CensusWednesday 4th September, 11am - Ukie has today launched the UK Games Industry Diversity Census, which aims to produce the most detailed analysis on the diversity of the industry’s workforce ever conducted. 

The census has been created in partnership with the University of Sheffield and the University of Leeds - with funding from the Arts & Humanities Research Council.

It will ask people about their current roles, their diversity profile and their backgrounds through a ten minute online survey, which will be independently administered and analysed by experts from the University of Sheffield.

The anonymised data will then be aggregated and used to form a high level analysis of the make-up of the UK games industry. This representative data on diversity will then be fed back to industry and to government, helping to inform policy and drive positive transformation in the industry.

To ensure that the survey reaches as many people working in the video games sector Ukie has partnered with a number of games businesses to distribute the survey to their employee base.

Companies such as SEGA, Jagex Creative Assembly, Hutch Games, Ustwo Games, Dovetail Games, Mediatonic, Coatsink, NaturalMotion and nDreams have committed to supporting the initiative. Further companies are being approached to support the endeavour.

The census is also being supported by industry organisations such as POC in Play and Women in Games, to ensure it reaches as wide an audience as possible.

There are two ways that the industry will be able to contribute to the census, which will be running over the coming months. 

Larger games businesses will be able to procure a pack from Ukie, which includes additional legal and process documentation to fill in the survey, by contacting anderona@ukie.org.uk and become a partner of the census.

For smaller games businesses, or individuals working in the sector, there is a direct online sign up link for the survey that can be filled out here.

Ukie CEO Dr Jo Twist said:  

“This new Census will give us for the first-time a crucial understanding of the diversity make-up of the games industry and we’re calling on everyone who currently works for a UK based-games businesses to complete it.  

We know as an industry, that more needs to be done to improve diversity, to make the sector an inclusive and welcoming place for people of all backgrounds to want to work.  

By taking part in the census, businesses and individuals working in the sector can help us produce the evidence base we need to drive positive transformation in the sector. 

POC in Play founding member, Founder of Altered gene and Ukie Board member Des Gayle said: 

“It’s really important that as many people, from as many businesses as possible take part in this census; from small studios like mine to big multinationals operating in the UK. 

Every answer to the census will help us get a much better idea of the state of play in the industry when it comes to diversity. So please do take ten minutes of your time to help us improve our sector for years to come.” 

About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the trade body for the UK's games and interactive entertainment industry.

A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

It does so through regular interactions with policy makers and government officials; by running a successful international trade programme to drive inward investment; by providing wide ranging member services to support different sized businesses; by publicly championing the impact of our sector in the press and beyond.

Ukie also supports a number of additional initiatives aimed at supporting the sector including Digital Schoolhouse (DSH), Video Games Ambassadors (VGAs), a Student Membership scheme, askaboutgames.com and Games London (created in partnership with Film London).

Contact: george@ukie.org.uk