Ukie responds to the publication of the Age Appropriate Design Code

22 January 2020 - In response to the publication of the Age Appropriate Design Code by the Information Commissioner's Office (ICO), Ukie has released the following statement:

Ukie welcome the steps the ICO have taken to ensure that a proportionate, risk based approach is applied to the safety of childrens' data through the Age Appropriate Design Code.

We also welcome acknowledgement of the importance of digital literacy initiatives, something the games industry feels passionately about as our recently launched Get Smart About PLAY campaign demonstrates.

We look forward to working with the ICO to gain further clarity on how some aspects of the code will apply in practice to ensure it takes into account the diversity of businesses of all shapes and sizes in the UK's vibrant games sector.

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