Ukie CEO reacts to Government response to Immersive and Addictive Technologies Report

Monday 8th June, 16:30pm - Dr Jo Twist OBE, CEO of Ukie, has provided the industry's reaction to the Government's response to the DCMS Select Committee's 2019 report into 'Immersive and Addictive Technologies.'

Dr Jo Twist OBE, CEO of Ukie, said:

"We’re pleased that the Government’s response to the DCMS Select Committee’s report highlights both the importance of the games industry to the UK economy and the major steps taken by the sector since the report's publication.

The response shows the extensive action it has taken in regards to in game monetisation. This includes measures such as our ongoing Get Smart About P.L.A.Y. campaign to increase the use of family controls in the UK, the introduction of the ‘paid random item’ descriptor to the PEGI age rating system and commitment to publishing the probabilities of obtaining a paid randomised item in certain games on the major platforms.

It also shows the work the industry has done to measure and increase its diversity, the role it has played in shaping global standards in esports and the important work it has done around age appropriate design.

It’s positive that the Government recognises the need for robust independent research relating to games, particularly in regards to loot boxes, and we look forward to working constructively to support that."

About Ukie (The Association of UK Interactive Entertainment)

Ukie is the not for profit trade body for the UK games and interactive entertainment industry. Its mission is to turn the UK into the best place to make, sell and play games in the world.

It represents nearly 500 businesses working across the UK, including game developers, publishers, platforms and service providers, in government. This includes industry advocacy work, managing industry press relations and running trade missions, as well as providing member services.

Ukie also runs a number of initiatives that further support the games ecosystem. This includes education initiatives such as Digital Schoolhouse, the responsible play site www.askaboutgames.com, the Video Game Ambassador’s careers scheme and events such as the London Games Festival.

For further information, please contact press@ukie.org.uk.