Who are we?
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry.
We represent over 480 businesses across the UK who play a key role in supporting our thriving games ecosystem, including companies who make games, technical service providers, administrative support and game adjacent charities.
Ukie also runs wide range of industry initiatives including parental advice site www.askaboutgames.com, the Digital Schoolhouse education scheme and Ukie Students
New lesson plans designed with support of UK video games industry to help children understand in game spend, age ratings and positive play habits.Read more
Ukie and Games London launch a new Green Games Guide to help UK games businesses take action against climate change.Read more
UK Game of the Show and the Europlay games contest are returning this summer to discover the best unreleased game in the Uk and across Europe, with the support of Kwalee and media partner MCV/Develop.Read more
Ukie welcomes data adequacy deal between EU and UK on behalf of UK games businessesRead more
George Osborn, Head of Campaigns and Communications - email@example.com
Press office - firstname.lastname@example.org