The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
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Latest press releases
In 2016, the UK Games Industry directly employed 20,430 FTEs and contributed £1.52bn in GVA to UK economy
Ukie reveals first of a kind study into the benefits of participating in esports tournaments in education among other announcements at AGM
Ukie host AGM at EGX in Birmingham, announcements included:
With over 85 exhibitors already confirmed at Ukie’s "British Funfair" themed UK stand, this is set to be the largest and most exciting year at gamescom to date
16 August 2018, London – For the seventh year running, Ukie will be managing the UK industry stand at gamescom in Cologne this August. Ukie’s 2018 UK Industry stand will be themed around the Great British Funfair and will host a record 85 developers, publishers and services companies.
MPs, Peers, civil servants and the games industry gathered at the annual Westminster Summer Reception to celebrate the UK games sector. At the event Ukie launched plans for a nationwide consultation to develop the strategy for future-proofing the industry post Brexit
London, United Kingdom, 21 June 2018 – Two years on from the EU referendum, Ukie announced a nationwide games industry consultation tour at its annual Westminster Summer Reception, to kickstart its bid to help the UK games industry thrive post-Brexit.
9 May 2018 - London, United Kingdom
Senior games and esport industry figures, including Ukie CEO Dr Jo Twist OBE, Ukie Chair, Noirin Carmody and representatives from PlayStation, ESL, SEGA, Team Dignitas, Ninja Theory, Media Molecule and more, attended a Creative Industries reception last night at 10 Downing Street, hosted by the Prime Minister.
London set to become games capital of the world as Mayor of London invests £1.2m ahead of the London Games Festival.
26th March 2018 - London, United Kingdom
Ukie announces International Games Growth & Investment Summit as part of International Business Festival
Monday, 20 November 2017 - London, United Kingdom
Second outing to leading European tech event after 2016 outbound mission scored $10m deal
Six upcoming studios selected with an interest in AR, AI, blockchain, esports, mobile and new forms of interactive entertainment
Delegation includes a brand new London studio that comes out of stealth mode on 1 December
Six cutting-edge London games studios have been selected for Games London’s second outbound mission to SLUSH in Helsinki later this month.