The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
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Latest press releases
18 July 2016 - London, United Kingdom – Cubic Motion to sponsor award for best as yet unreleased UK game shown at this year’s expo in Cologne
Ukie has announced that the popular UK Game of the Show Award will return at gamescom 2016, on Ukie’s Great British Tea Party themed stand.
11 July 2016 - London, United Kingdom – Week of Westminster activity for trade body to reassure industry that the UK is the best place to make and sell games, and to position UK games sector at forefront of creative and technology industries post-Brexit talks
Games trade body Ukie held their annual Westminster Reception on Wednesday 6 July, during which CEO Dr Jo Twist OBE reminded the sector that the UK is ‘very much open for business’.
Ukie CEO Dr Jo Twist awarded OBE
10 June 2015 - London, United Kingdom – Dr Jo Twist Awarded OBE for services to Creative Industries in 2016 Queen’s Birthday Honours
Ukie is delighted to announce that its CEO, Dr Jo Twist, has been awarded an OBE in the 2016 Queen’s Birthday Honours for her services to the Creative Industries.
24 September 2015 - London, United Kingdom – Four new Board members elected and departure of Andy Payne as Chair leads to change in Board executive positions
Ukie has formally announced the results of their board elections at the trade body’s AGM at EGX. Four new faces have joined the board, and two existing members have been re-elected. Noirin Carmody, COO and Co-Founder of Revolution Software, replaces Andy Payne as the new Chair of the Ukie board, who has stepped down after 10 years in the role.
Michael French appointed to lead major project promoting London, UK as world-leading games destination
Friday 4 September 2015 - London, United Kingdom – Ukie and Film London lead new initiative to promote UK’s generous Games Tax Relief, position London as a global games cluster and benefit wider UK games industry.
Wednesday 27th May 2015 - London, United Kingdom
Ukie have announced two new Board members. King’s Rob Miller and EA’s Shaun Campbell will replace previous members Kate Booth and Keith Ramsdale who have now stepped down.
Rob Miller, Chief Legal Officer of King said "Ukie is focused on helping our rapidly growing industry remain active and heathy, fostering strong relationships and ensuring that we are well represented in key governmental initiatives. I look forward to continuing to support this approach as a Ukie Board member."
Ukie reveals ‘Code Name Spy’ as the winner of the biggest ever Ukie Student game jam and names James Woodrow as ‘Mentor of the Universe’ 2015
Thursday 14th May 2015 - London, United Kingdom - Ukie announces ‘Code Name Spy’ developed by a team of students from University of Goldsmiths as the winners of the second annual Ukie Student game jam
Tuesday 3rd March 2015 – London, United Kingdom
UK games industry trade body Ukie have taken more than thirty five UK companies to this year’s GDC San Francisco to showcase the best of British games talent at the show. The exhibiting businesses will demo their games and products on the official UK industry stand, giving them discounted and easy exhibitor space and marketing support at the expo.
The UK industry stand highlights include:
Friday 13th February 2014 - Creative England announces FREE marketing workshops for South West and West Midlands SME games businesses, run in partnership with Ukie.
Creative England has joined forces with Ukie, the trade body that aims to support, grow and promote the UK’s games and interactive entertainment industry, to deliver a series of free marketing training workshops.
The workshops are open to SME games businesses based in the South West and the West Midlands and are fully subsidised by the Creative England GamesLab programme.
Ukie and Culture Secretary promote UK games businesses at G*Star
19th November 2014 - London, United Kingdom – Culture Secretary, Sajid Javid MP to join eighteen Ukie-recruited games businesses at South Korean trade event.