The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

Learn How to Land a Life-Changing Job in the Games Industry

Author: Sophie Densham

Ukie Careers Bar & Career Fair return to EGX

Brighton, UK - 15th July, 2015:, the world’s leading video games trade website, and United Kingdom Interactive Entertainment (Ukie), the trade body representing the UK video games industry, today announced a renewed partnership to help guide the next generation of games industry employees through the first steps to a successful career in the video games industry; one of the most cutting edge industries on the planet.

Right Royal British affair takes over gamescom

Author: Sophie Densham

Thursday 25 June 2015 - London, United Kingdom – The United Kingdom also announced as official country partner for gamescom 2015

More UK based games businesses than ever have signed up to be part of the Ukie-run UK industry stand at gamescom, which will this year be featuring a Royal theme. It is also confirmed that the UK will be the official country partner for the whole gamescom 2015 expo in Cologne, further raising the profile of the UK’s games and interactive entertainment sector to a global games audience.

Ukie welcomes King’s Rob Miller and EA’s Shaun Campbell to the Board of directors

Author: Richie Enticknap

Wednesday 27th May 2015 - London, United Kingdom

Ukie have announced two new Board members. King’s Rob Miller and EA’s Shaun Campbell will replace previous members Kate Booth and Keith Ramsdale who have now stepped down.

Rob Miller, Chief Legal Officer of King said "Ukie is focused on helping our rapidly growing industry remain active and heathy, fostering strong relationships and ensuring that we are well represented in key governmental initiatives. I look forward to continuing to support this approach as a Ukie Board member."

Ukie reveals ‘Code Name Spy’ as the winner of the biggest ever Ukie Student game jam and names James Woodrow as ‘Mentor of the Universe’ 2015

Author: Richie Enticknap

Thursday 14th May 2015 - London, United Kingdom - Ukie announces ‘Code Name Spy’ developed by a team of students from University of Goldsmiths as the winners of the second annual Ukie Student game jam

More than 35 UK companies set to do business at GDC San Francisco

Author: Ukie admin

Tuesday 3rd March 2015 London, United Kingdom

UK games industry trade body Ukie have taken more than thirty five UK companies to this year’s GDC San Francisco to showcase the best of British games talent at the show. The exhibiting businesses will demo their games and products on the official UK industry stand, giving them discounted and easy exhibitor space and marketing support at the expo.

The UK industry stand highlights include:

Creative England’s GamesLab and Ukie partner to offer FREE training workshops

Author: Richie Enticknap

Friday 13th February 2014 - Creative England announces FREE marketing workshops for South West and West Midlands SME games businesses, run in partnership with Ukie.

Creative England has joined forces with Ukie, the trade body that aims to support, grow and promote the UK’s games and interactive entertainment industry, to deliver a series of free marketing training workshops.

The workshops are open to SME games businesses based in the South West and the West Midlands and are fully subsidised by the Creative England GamesLab programme.

Autumn statement: Ukie‘s 4-point proposal for video games industry growth

Author: Richie Enticknap

Autumn statement: Ukie‘s 4-point proposal for video games industry growth 

13th November 2014 - London, United Kingdom – Games and interactive entertainment industry body Ukie makes series of recommendations to the Chancellor for further support for the UK’s games industry, ahead of next month’s Autumn Statement.

Ukie and Nesta launch second wave of games industry mentoring programme

Author: Richie Enticknap

Ukie and Nesta launch second wave of games industry mentoring programme

23rd October 2014 - London, United Kingdom – Games businesses invited to apply for mentoring.

After the success of the first cohort of the Video Game Mentoring Network scheme, which saw eight games businesses start the programme earlier this year, Ukie have once again partnered with Nesta to match businesses with experienced games industry mentors.


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