Our press team is here to help journalists, influencers and researchers speak to, and hear from, the UK games industry.

Who are we?

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry.

We represent over 480 businesses across the UK who play a key role in supporting our thriving games ecosystem, including companies who make games, technical service providers, administrative support and game adjacent charities.

Ukie also runs wide range of industry initiatives including parental advice site www.askaboutgames.com, the Digital Schoolhouse education scheme and Ukie Students

Contact the Ukie press team

George Osborn, Head of Campaigns and Communications - george@ukie.org.uk

Press office - press@ukie.org.uk