The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
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Latest press releases
Ukie responds to High Court ruling regarding sale and distribution of ‘circumvention’ devices for the Nintendo Switch
Today, the UK High Court found the sale and distribution of ‘circumvention’ devices for the Nintendo Switch unlawful.
These circumvention devices, which enable the use of unauthorised copies of videogames, jeopardise the businesses of those who uphold and rely upon the sales of legitimate products.
The Ukie board has seen some notable change in both its officer role and its board make up following its most recent Annual General Meeting (AGM) on Wednesday 4th September.
Jagex, SEGA and UsTwo support launch of Ukie and University of Sheffield diversity census to analyse make up of industry work force
Ukie has today launched the UK Games Industry Diversity Census, which aims to produce the most detailed analysis on the diversity of the industry’s workforce ever conducted.
The census has been created in partnership with the University of Sheffield and the University of Leeds - with funding from the Arts & Humanities Research Council.
Ukie launches the 30 Years of Play campaign to celebrate the past, present and future of the UK interactive entertainment sector
21 January 2019, London – Today Ukie launched 30 Years of Play, a major campaign for 2019 marking the trade body’s 30th birthday year, making it the oldest games trade body in the world. The campaign celebrates the past, present and future of the UK’s games and interactive entertainment sector through a year long calendar of content, events and activities.
The campaign will tell the stories of the UK games industry, from its early roots, through the 1980s when Ukie (then ELSPA) was created, to the present day.
23 December 2018 - London, United Kingdom – Video games trade body Ukie today announces that ‘Red Dead Redemption 2’ by Rockstar/Take 2 has taken the Christmas No.1 spot in the official Ukie Games Charts, compiled by GfK.
The success of the global hit cinematic Western, a significant part of which was made in the UK, shows that UK consumer demand for immersive stories and interactive entertainment continues to grow, and reflects the continued health and talent of the UK games and interactive entertainment industry in a global industry.
In 2016, the UK Games Industry directly employed 20,430 FTEs and contributed £1.52bn in GVA to UK economy
Ukie reveals first of a kind study into the benefits of participating in esports tournaments in education among other announcements at AGM
Ukie host AGM at EGX in Birmingham, announcements included:
With over 85 exhibitors already confirmed at Ukie’s "British Funfair" themed UK stand, this is set to be the largest and most exciting year at gamescom to date
16 August 2018, London – For the seventh year running, Ukie will be managing the UK industry stand at gamescom in Cologne this August. Ukie’s 2018 UK Industry stand will be themed around the Great British Funfair and will host a record 85 developers, publishers and services companies.
MPs, Peers, civil servants and the games industry gathered at the annual Westminster Summer Reception to celebrate the UK games sector. At the event Ukie launched plans for a nationwide consultation to develop the strategy for future-proofing the industry post Brexit
London, United Kingdom, 21 June 2018 – Two years on from the EU referendum, Ukie announced a nationwide games industry consultation tour at its annual Westminster Summer Reception, to kickstart its bid to help the UK games industry thrive post-Brexit.
9 May 2018 - London, United Kingdom
Senior games and esport industry figures, including Ukie CEO Dr Jo Twist OBE, Ukie Chair, Noirin Carmody and representatives from PlayStation, ESL, SEGA, Team Dignitas, Ninja Theory, Media Molecule and more, attended a Creative Industries reception last night at 10 Downing Street, hosted by the Prime Minister.