The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

Ukie and Creative England announce a new dedicated Scale Up programme for UK games businesses, and call on businesses to apply for the first cohort.

Author: George Osborn

Thursday 30 July - Creative England and Ukie have today announce a new dedicated Scale Up programme for UK games businesses, and call on businesses to apply for the first cohort.

Part of the BFI-funded, Creative Enterprise programme, the prestigious new Games Scale Up programme will support games developers, publishers or support services to learn the vital skills required to grow their businesses.

Ukie Launches Game Changers Live Game Music Event Featuring Chipzel, Luci Holland and More

Author: John Parry

Ukie Launches Game Changers Live Game Music Event  Featuring Chipzel, Luci Holland and More​

Sponsored by FUSER, the event taking place Thursday 6th August will 
raise money for GamesAid and Mermaids.


Ukie has announced the first Game Changers event will take place on Thursday 6th August showcasing the best of established and emerging UK games music talent. 

Ukie CEO reacts to Government response to Immersive and Addictive Technologies Report

Author: George Osborn

Monday 8th June, 16:30pm - Dr Jo Twist OBE, CEO of Ukie, has provided the industry's reaction to the Government's response to the DCMS Select Committee's 2019 report into 'Immersive and Addictive Technologies.'

Dr Jo Twist OBE, CEO of Ukie, said:

"We’re pleased that the Government’s response to the DCMS Select Committee’s report highlights both the importance of the games industry to the UK economy and the major steps taken by the sector since the report's publication.

Games industry responds to government's points based immigration proposals

Author: George Osborn

Responding to the Government's immigration proposals, Dr Jo Twist OBE, CEO of Ukie, said:

'The UK Games Industry has hugely benefitted from being able to attract the brightest and the best international talent. 

Today’s announcement on a forthcoming points based immigration system provides ambitious UK businesses with some much needed clarity on future arrangements. 

UK games industry announces results of diversity census and launches #RaiseTheGame pledge to improve equality and inclusivity

Author: George Osborn

London, Tuesday 4th February 2020, 00:01am: The UK Games Industry Census report, the most authoritative analysis of diversity in the UK games workforce ever conducted, has been published today alongside the launch of #RaiseTheGame, a new industry-wide diversity pledge.

Video games industry levels up the UK, with 55% of game development roles based outside of London and South East

Author: John Parry


Tuesday 28th January, 00:01 - 55% of game development jobs in the UK are based outside of London and the South East, according to a new regional economic impact report released by the video games and interactive entertainment industry trade body Ukie. 


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