The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

UK games market grows 12.4% to a record £5.11bn in 2017

Author: Sadie Kempner
LONDON – MARCH 2, 2018 The UK games market has grown 12.4% in 2017 to a record £5.11bn - The digital games market has exceeded £1.5bn for the first time - The sale of physical boxed games has bucked recent trends to increase by 3.1% - UK mobile market revenues break the £1bn barrier - VR hardware sales reach £100m in the UK - Console and PC hardware see huge growth in 2017

Preeminent Researchers and Scientists Oppose World Health Organization’s Proposed Video Game Action

Author: Sadie Kempner
LONDON – MARCH 1, 2018 – 36 internationally renowned and respected mental health experts, leading social scientists and academics from research centers and universities – including Oxford University, Johns Hopkins University, Stockholm University and The University of Sydney – will oppose, in an upcoming journal paper, the World Health Organization’s (WHO) plan to create a new gaming disorder classification.

Interactive innovators and games masters of tomorrow ready for Games London delegation to SLUSH

Author: Tim Scott

Monday, 20 November 2017London, United Kingdom

Second outing to leading European tech event after 2016 outbound mission scored $10m deal
Six upcoming studios selected with an interest in AR, AI, blockchain, esports, mobile and new forms of interactive entertainment
Delegation includes a brand new London studio that comes out of stealth mode on 1 December

Six cutting-edge London games studios have been selected for Games London’s second outbound mission to SLUSH in Helsinki later this month.

Ukie announcements provide boost to West Midlands games sector and schools talent programme

Author: Sophie Mangara

21 September 2017  - London, United Kingdom Ukie host AGM at EGX in Birmingham, including:

Announcement of two-year programme with Coventry and Warwickshire Local Enterprise Partnership (CWLEP) to support growth of West Midlands games cluster

Ukie, PlayStation and SEGA make a joint call for more industry support for Digital Schoolhouse initiative and launch new entry level supporters tier

Ukie welcomes new team members

Author: Sophie Mangara

Tuesday 15 August 2017 - London, United Kingdom Games industry veterans Vanessa Joyce and Marie Claire Isaaman join Ukie in project support roles; Digital Schoolhouse, powered by PlayStation, welcomes new Programme Development Executive Laura Martin to support nationwide expansion

Games trade body Ukie have hired two expert industry consultants, Vanessa Joyce and Marie-Claire Isaaman, to support and scale Ukie’s mission for the sector and to work jointly on special projects.


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