The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
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Latest press releases
- Ukie’s annual UK market valuation increases 1.2% from 2015
- The UK mobile games market is worth nearly £1bn
- VR hardware included for the first time, worth £61m
- Record-breaking results seen for digital and online, mobile games, PC game hardware, toys and merchandise, books and magazines, movies and soundtracks, and game events and venues
London, United Kingdom – Report identifies access to talent as biggest concern to UK games businesses ahead of triggering Article 50
Games trade body Ukie have today launched a new report, at a Westminster event, outlining the potential impact of Brexit on the UK games sector.
Monday 6 March 2017 - London, United Kingdom – Trade body announces new Head of Public Affairs
Games trade body Ukie have today announced that Tim Scott is joining the team as Head of Public Affairs. Tim joins the organisation from London First, where he was Programme Director for Tech and Creative Industries, following ten years in the civil service where he led Creative Industries and tech policy in the Cabinet Office and Department for Culture, Media and Sport.
Friday, 17 February 2017 London Games Festival Unveils Exciting Cultural Line-Up
December 2016 - London, United Kingdom – Boxed sales of Grand Theft Auto V top 6m in UK
Rockstar Games’ flagship title has contributed more to the British economy than any other single game title in history
Grand Theft Auto V has sold over 6 million boxed copies of the game in the UK since its launch in September 2013, Ukie GFK Chartrack data has shown this week.
Monday 28 November 2016 - London, United Kingdom - esports whitepaper launched today by games trade body in collaboration with UK esports sector to educate policymakers about the opportunities that esports presents to the UK
The trade body for games and interactive entertainment consulted with members of the UK esports community and today released the results in a whitepaper outlining eight recommendations for how the UK can become a global leader in esports.
04 November 2016 - London, United Kingdom
-Headline sponsor Epic Games and partner sponsor Amiqus Recruitment support Ukie’s third annual Student Conference
-Full schedule announced with speakers from top games companies, including Rare, Ustwo, Sony and Radiant Worlds
Ukie AGM calls for games industry support for Digital Schoolhouse and announces 2016-17 Board of Directors
Thursday 22 September - London, United Kingdom – Trade body uses AGM at EGX to call for games businesses to support their local Digital Schoolhouse, take control of their data in The UK Games Map, and announce new Board of Directors
Ukie also formally announced the results of its 2016-17 Board election at the trade body’s AGM at EGX.
Thursday 22 September - London, United Kingdom