The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases and Ukie team up to inspire the next generation of games talent

Author: Sophie Densham

Friday 26 August, 2016 - London, United Kingdom – Ukie Careers Bar and Career Fair return to EGX to bring industry wisdom to stars of tomorrow

Ukie, the trade body for the UK games and wider interactive entertainment industry, and, the world’s leading video games trade website, have today announced a renewed partnership to inspire and educate the next generation of games industry talent about how to build a successful career in the sector.

Ukie CEO: ‘UK is very much open for business’

Author: Sophie Densham

11 July 2016 - London, United KingdomWeek of Westminster activity for trade body to reassure industry that the UK is the best place to make and sell games, and to position UK games sector at forefront of creative and technology industries post-Brexit talks

Games trade body Ukie held their annual Westminster Reception on Wednesday 6 July, during which CEO Dr Jo Twist OBE reminded the sector that the UK is ‘very much open for business’.

Ukie CEO Dr Jo Twist awarded OBE

Author: Sophie Densham

Ukie CEO Dr Jo Twist awarded OBE

10 June 2015 - London, United KingdomDr Jo Twist Awarded OBE for services to Creative Industries in 2016 Queen’s Birthday Honours

Ukie is delighted to announce that its CEO, Dr Jo Twist, has been awarded an OBE in the 2016 Queen’s Birthday Honours for her services to the Creative Industries.

Ukie host record breaking stand at GDC 2016

Author: Sophie Densham

26 April 2015 - London, United Kingdom – UK Industry Stand at GDC expo generated a record breaking amount of business for UK companies. Ukie also announces gamescom 2017 packages and China Joy confirmed as part of its growing international trade programme.

Games trade body Ukie have announced that their UK stand at this year’s Games Developer Conference (GDC) has achieved a record-breaking £10.81m business for UK games companies - this is a significant year on year increase from business generated at the 2015 GDC stand.

Ukie announces biggest ever Student Game Jam

Author: Sophie Densham

31 March 2015 - London, United Kingdom - Games London and Square Enix Collective announced as sponsors. Top games industry names confirmed as student team mentors

Ukie have announced their annual Student Game Jam is returning on 4-5 April as part of the London Games Festival. Now in its third year, the Student Game Jam will see 20 teams from Ukie’s Student Membership across the UK battle it out over 36 hours to win the Student Game Jam trophy.

Digital Schoolhouse showcases workshops at Big Bang Fair

Author: Sophie Densham

15 March 2015 - London, United Kingdom – Ukie’s Digital Schoolhouse programme showcases computational thinking workshops and inspiring speakers at UK celebration of STEM subjects

Games trade body Ukie will be showcasing their range of computational thinking workshops run through the Digital Schoolhouse programme at the UK’s largest celebration of STEM subjects, the Big Bang Fair, from Wednesday 16 March to Saturday 19 March.


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