This month Ukie has partnered with the Entertainment Retailers Association (ERA) on a new campaign for games, Must Play May.
To the wider world, the games industry has never been more successful. More people than ever are playing games and they now tackle broad range of topics and genres, across a number of platforms, spending £5.7 billion on games and games culture in 2018. They offer fun and many other positive benefits to the globally connected communities of millions who play them safely and sensibly every day.
Ukie responds to APA report