This PR workshop will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off.
This workshop provides an overview of measuring digital marketing effectiveness, covering all key aspects including websites, mobile and apps, social media and email, with a view to determining whether your digital marketing is working.
This workshop provides an overview of how to measure marketing performance in the games industry, and has been designed to help you determine which metrics will work best for you and your organisation.
This training course provides an overview of how to determine market size, growth and share, as well as project and forecast where it's going - or at least likely to go. It's part art, and (increasingly) part science!