professional

29 Feb 2016

Introduction to PR Strategy and Planning Campaigns

This PR workshop will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off. 

29 Jan 2016

Digital Metrics and Analytics

This workshop provides an overview of measuring digital marketing effectiveness, covering all key aspects including websites, mobile and apps, social media and email, with a view to determining whether your digital marketing is working. 

28 Jan 2016

Marketing Metrics and ROI

This workshop provides an overview of how to measure marketing performance in the games industry, and has been designed to help you determine which metrics will work best for you and your organisation. 

27 Jan 2016

Sales and Market Forecasting

This training course provides an overview of how to determine market size, growth and share, as well as project and forecast where it's going - or at least likely to go. It's part art, and (increasingly) part science!