research

Less than two weeks since its US release and just 6 days in for Europe, Niantic’s Pokémon GO is proving to be a phenomenal success, with millions of installs, revenue records smashed and both the games industry and the mainstream media scarcely able to keep up with the deluge of incredible stories rolling in by the hour.

We love a bit of data here at Ukie, so below are collected a few choice facts and charts about the story so far:

After the recent launch event at the British Museum - “The 101st Object to Shape the History of the World” - the results of the consumer VR survey conducted by the ICT sales tracking company CONTEXT, are now available.

UK games industry contributes £1.43bn to economy 

The Economic Contribution of the UK’s Film, High-end TV, Video Games and Animation Programme Sectors report, produced by analysts Olsberg•SPI and Nordicity and commissioned by the BFI, Pinewood Shepperton plc, the British Film Commission, UK Interactive Entertainment (Ukie) and Pact, has shown that the games industry contributes £1.43bn to the economy.

£47 million in UK spend generated by Games Tax Relief in its first six months

The BFI have today released figures on games qualifying for Games Tax Relief in the UK. These are the first numbers to be made public since the relief became available on 1st April last year.

In the first six months of the tax relief, 32 games received final or interim certification, meaning that they qualify under the cultural test and can claim tax relief from HMRC. These games have a total spend in the UK of £47 million between them.