For over a decade, Ukie and the video games industry have supported parents and families by sharing top tips, expert knowledge, and answering questions all about video games. Ask About Games gives parents and families access a wealth of free information and resources, ensuring families can enjoy video games safely and happily!
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To date, we've supported almost 3 million parents through our work. In our latest campaign, we teamed up with ITV Loose Women presenter, comedian and mother of two, Judi Love, to promote our Ask About Games campaign.
Explore the Ask About Games Parent HubThe Power Up Pact is designed to guide a conversation to agree on boundaries around screen time, spending, online interactions and age-appropriate content.
It’s important to have family conversations about online video games so that you can understand the type of interactions and experiences your children encounter in-game, as well as agree on expectations and boundaries together ahead of setting up parental controls.
Ukie CEO, Nick Poole
The Family Game Database provides recommendations to families of nearly 500 games. As well as curating games by topic or subject matter, it provides information on age ratings, in game purchases and play time.
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The Games Rating Authority (GRA) administers the Pan European Game Information (PEGI) age rating system in the UK, informing players and guiding them to content relevant for their age
#RaiseTheGame is the games industry's diversity pledge, which encourages the creation of inclusive and diverse games that speak to all of society.
The UK Games Industry took part in the Government's Let's Talk Loneliness campaign in June 2020 to encourage players to beat loneliness by playing and talking with friends or family.
