Building an industry where everyone can play

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Our commitment

Raise The Game is Ukie’s programme to build a more open, inclusive and accessible games industry that reflects the players and communities it serves. We do this by unifying, fortifying and amplifying the work already happening across the industry.

The programme has built a wide coalition of industry-leading strategic partners, building a dedicated fund to support them and putting their work in front of a wider audience through Ukie’s channels.

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Raise the Game is the leading industry initiative to drive measurable progress in equality, diversity, and inclusion (EDI) through three connected pillars:

Unify and amplify

We work with our strategic partners to bring their expertise and lived experience to address issues in the industry. By supporting these grassroots organisations, we amplify and support their work.

Data-led intervention

We work with our strategic partners to help them report the tangible impact of their work through data. We use available data to track progress and develop long-term, effective strategy.

Collaboration with key leaders and partners

We work with studios leaders to showcase best practices. Through building momentum, we encourage re-investment in Equity, Diversity and Inclusion. We aim to create a fund for grassroots organisations.

Join the community

Our Strategic Partners

Each partner brings expertise and lived experience on a different barrier to representation in games, from disability access to career pathways for underrepresented groups. Together, they help Raise The Game reach further than any one organisation could alone.

Raise The Game is sponsored by

UK Games Industry Workforce Demographic Survey

Ukie has published the third UK Games Industry Workforce Demographics Survey, the sector’s most detailed picture of who works in games and how their experiences compare across roles, seniority and background.

The survey was completed by 1,610 people working in the UK games industry, with data collected between November 2025 and January 2026. It builds on previous editions from 2019 and 2021, covering people’s jobs, personal characteristics and attitudes towards their workplace and the wider industry.

Below you can find the full report, an accompanying executive summary, and our joint response to the findings of the survey are all available to download.

The UK Games Workforce Demographics Survey is a survey of people working in the UK games and interactive entertainment industry, led by Professor Mark Taylor. Now in its third edition, it gathers data on who works in games, their working patterns, career experiences, and attitudes towards the industry.

Read the 2025 Survey

Read Ukie CEO, Nick Poole’s Executive Summary and learn more about how the 2025 UK Games Industry Workforce Demographic Survey was formed.

Read the executive summary

Raise the Game is the leading industry initiative driving measurable progress in equality, diversity and inclusion. This response sets out what Raise the Game will do, and what we believe studios can do together, to close that gap.

Read our response

The UK games industry is powered by a diverse and talented workforce, shaping one of the country’s most creative and innovative sectors. The UK Games Industry Census provides a vital snapshot of the people behind the games.

Read the 2022 census