Corporation Information

Information on how Ukie is managed, our values, and our mission as the voice of the UK interactive entertainment.

Ukie Background image

Supercharged is an ambitions new plan that reflects the tremendous progress our industry has made over the last 30 years. We want to ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.

Read our strategy
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Impact statement

We ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.

Our vision

The UK will be the leading global hub for new IP and innovation in video games and interactive entertainment by 2030.

Our mission is to supercharge the industry by, transforming perceptions, building a pro-games policy agenda, ensuring a diverse and highly-skilled workforce and supporting stronger games businesses.
Ukie CEO, Nick Poole

The 2024 Ukie Annual Review showcases the impact, insight, and influence Ukie has had over the past twelve months. It highlights the organisation’s ongoing efforts to support and promote the UK games industry, driving growth, advocating for positive change, and delivering meaningful value to its members.

Ukie Annual Review 2024 graphic on a dark blue background with a pattern of light blue hexagons and a games controller

The Articles of Association of Ukie outline the rules and structure that guide our operations. They ensure transparency, accountability, and fairness, supporting Ukie’s mission to lead, advocate for members, and positively impact the UK games industry. For more details, refer to the full Articles of Association.

Professional man sitting at a laptop playing video games at a video games event at Westminster