Information on how Ukie is managed, our values, and our mission as the voice of the UK interactive entertainment.
Supercharged is an ambitions new plan that reflects the tremendous progress our industry has made over the last 30 years. We want to ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.
We ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.
The UK will be the leading global hub for new IP and innovation in video games and interactive entertainment by 2030.
The 2025 Ukie Annual Review showcases the impact, insight, and influence Ukie has had over the past twelve months. It highlights the organisation’s ongoing efforts to support and promote the UK games industry, driving growth, advocating for positive change, and delivering meaningful value to its members.
The Articles of Association of Ukie outline the rules and structure that guide our operations. They ensure transparency, accountability, and fairness, supporting Ukie’s mission to lead, advocate for members, and positively impact the UK games industry. For more details, refer to the full Articles of Association.
The Ukie website contains information about who we are, what we do, and the role of Ukie as a trade association in the UK. Below are answers to some of the most common questions we receive. If you can’t find what you’re looking for, please get in touch and we’ll be happy to help.
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Ukie is the recognised trade association for the UK’s video games and interactive entertainment industry. Our mission is to champion the industry’s interests, support sustainable growth and innovation, and shape effective policy and regulation. Ukie’s activity is guided by its governing documents as set out in our Articles of Association.
Ukie is the recognised trade association for the UK video games and interactive entertainment industry. A trade association is a representative organisation for businesses, not individual employees. As a trade association, our role is to represent and promote the interests of the video games businesses which constitute the ‘UK games ecosystem’.
Ukie works to create the best possible environment for UK games businesses to thrive. We:
We have strict obligations under competition law to ensure that we avoid any activities which may lead to anti-competitive practices. This means we cannot under the law interfere with or be otherwise involved in individual company decisions, nor do anything which requires the disclosure of privileged information which might lead to the risk of anti-competitive practices.
Our activity is guided by our governing documents and the requirements of relevant legislation, notably the Competition Act 1998 and the Enterprise Act 2002.
Membership is open to organisations working in or supporting the UK games and interactive entertainment industry, from indie developers to major studios, from publishers to educational and skills bodies, from service companies to technology partners.
By joining Ukie, members become part of a national network committed to strengthening the UK games industry and contributing to its long-term success.
Ukie represents a broad cross-section of the UK games industry, with more than 700 direct member businesses across the country. While not every company in the sector is a member, Ukie’s work benefits the industry as a whole, ensuring a stronger, more unified voice for UK games.
Ukie regularly works with government departments such as the Department for Digital, Culture, Media & Sport (DCMS), devolved administrations in Scotland, Wales and Northern Ireland, and regional authorities.
We respond to consultations, provide evidence, highlight business needs, and make policy recommendations that reflect the realities of running games businesses in the UK. Our aim is to help shape legislation and regulation that supports innovation, protects players, and sustains a globally competitive industry.
Ukie is an independent, not-for-profit trade association, funded through membership fees, sponsorship, partnerships and commercial services. We do not rely on government funding for our core advocacy work. This independence allows us to represent the UK games industry’s interests fairly, impartially and effectively.
No. Ukie represents the collective interests of its member companies, not individual businesses or employees. We advocate on behalf of the wider UK games industry, ensuring that government, policymakers and other stakeholders understand the needs and contributions of the sector as a whole. While we do not intervene in individual business or employment matters, our work aims to create an environment in which every UK games business can succeed.