Media centre

Our press office responds to media enquiries about the UK games industry, offering expert insights on video games, industry trends, and Ukie’s initiatives to promote and support the sector.

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We can provide expert spokespeople on key industry topics, including business growth, policy, skills, online safety, and the cultural impact of games. Data and insights on the UK games market, player trends, and industry performance. Case studies and stories highlighting the positive impact of games on society.

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Games industry in numbers

700Games businesses
1989Founded over 30 years ago
£6bnIndustry worth in GVA
55%Games made outside London and the South East
More games industry facts

The Ukie brand represents the voice of the UK games industry. If you plan to use Ukie assets, to maintain a consistent and professional identity, it’s essential that our logo, colours, and assets are used correctly. This toolkit provides clear guidelines to help you apply the Ukie brand effectively across all platforms.

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Latest press releases

Xsolla and Ukie announce partnership at GDC 2025

Xsolla and Ukie announce partnership at GDC 2025 to empower game developers in the UK and throughout EMEA. The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetisation and commercialisation in games.

Women in Games sign strategic agreement with Ukie

To coincide with Ukie’s Members Day & Video Games Awards, Women in Games have signed a partnership agreement with Ukie. It means that Women in Games and Ukie will collaborate to support and promote greater representation and advancement of women in the UK games industry.

Ukie calls to reform Video Games Expenditure Credit

Following an extensive piece of research with Nordicity, the UK video games industry, a global leader in creativity and innovation, is urging the Government to reform the Video Games Expenditure Credit (VGEC) to ensure the sector remains internationally competitive and continues to drive growth.

Scan Computers and Ukie Education partner to supercharge student experiences

Scan Computers and Ukie today announce a partnership to significantly improve the technological hardware provision across Ukie Education events. Scan Computers will become Ukie Education's first-ever cross-programme partner, providing equipment across both Digital Schoolhouse and Ukie Students events.  

Press start on growth – open letter to the Secretary of State for DCMS

We are writing as leaders across the UK's video games and interactive entertainment industry to urge the Government to introduce a new Games Growth Relief in the forthcoming Autumn Budget.

Ukie responds to report concerning the UK Video Games Council

Ukie responds to report concerning the UK Video Games Council, setting out Ukie’s position, correcting factual inaccuracies, and clarifying the roles of Ukie and the Council in relation to the matters raised.

Creative industries unite behind call for new Digital Creativity GCSE

A coalition of over 60 leading organisations from the UK’s creative and digital industries, alongside education experts, today call on the Government to introduce a new Digital Creativity GCSE

Interactive Entertainment Scotland launches to Champion Country’s Thriving Games Sector

Ukie, the trade body for the UK's games and interactive entertainment industry, today announces the launch of Interactive Entertainment Scotland (IES), a new dedicated Scottish body designed to champion the country's rapidly growing games sector.

Video Games Growth Programme returns for a second year

Ukie in partnership with Tencent and the Department for Business and Trade, with delivery partner Player One Consulting, have announced the second year of the Video Games Growth Programme designed to help ambitious studios across the UK scale both creatively and commercially.

Leading UK Games Industry Figures Join UK Video Games Council

Today, members of the new UK Video Games Council have been announced, bringing together leading UK games industry figures from across the games ecosystem to help shape the future of the UK’s £7.82bn video games and interactive entertainment sector.

Government announces Industrial Strategy and Creative Industries Sector Plan

The UK Government has published its Modern Industrial Strategy 2025 – a strategic vision for long-term economic growth, investment, and innovation across key sectors of the UK economy. As part of this strategy, a dedicated Creative Industries Sector Plan has been launched.

Ukie’s responds to the Chancellor’s Spring Spending Review

We’re pleased that today’s Spending Review confirms continued funding for DCMS, signalling the Government’s continued recognition of the UK’s games and interactive entertainment industry as a key contributor to wider economic growth.

Ukie CEO Nick Poole appointed Honorary Professor at the University of Glasgow

Nick Poole, CEO of Ukie and former head of CILIP, has been named Honorary Professor of Digital Culture at the University of Glasgow. In this new role, Poole will support research, teaching, and policy development on digital culture and technology, helping to connect academic insight with the UK’s creative and games industries.

Ukie urges Government to back UK Games Industry or miss out on £500m opportunity

New data shows UK consumers spent £7.6bn on video games in 2024 and the UK’s growing video games sector is urging government to act swiftly to secure a £500 million growth opportunity or risk seeing world-class talent, innovation, and IP slip away to better-backed international competitors.

Ukie CEO joins the National Videogame Museum as trustee

The National Videogame Museum (NVM) has unveiled a formidable roster of new Trustees joining the Board of its governing charity, The BGI. Ukie CEO, Nick Poole joins the National Videogame Museum as trustee during a pivotal moment for the Charity as it accelerates its evolution as a museum and shifts focus towards greater National impact.

Xsolla and Ukie announce partnership at GDC 2025

Xsolla and Ukie announce partnership at GDC 2025 to empower game developers in the UK and throughout EMEA. The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetisation and commercialisation in games.

Women in Games sign strategic agreement with Ukie

To coincide with Ukie’s Members Day & Video Games Awards, Women in Games have signed a partnership agreement with Ukie. It means that Women in Games and Ukie will collaborate to support and promote greater representation and advancement of women in the UK games industry.

Ukie calls to reform Video Games Expenditure Credit

Following an extensive piece of research with Nordicity, the UK video games industry, a global leader in creativity and innovation, is urging the Government to reform the Video Games Expenditure Credit (VGEC) to ensure the sector remains internationally competitive and continues to drive growth.

Scan Computers and Ukie Education partner to supercharge student experiences

Scan Computers and Ukie today announce a partnership to significantly improve the technological hardware provision across Ukie Education events. Scan Computers will become Ukie Education's first-ever cross-programme partner, providing equipment across both Digital Schoolhouse and Ukie Students events.  

Press start on growth – open letter to the Secretary of State for DCMS

We are writing as leaders across the UK's video games and interactive entertainment industry to urge the Government to introduce a new Games Growth Relief in the forthcoming Autumn Budget.

Ukie responds to report concerning the UK Video Games Council

Ukie responds to report concerning the UK Video Games Council, setting out Ukie’s position, correcting factual inaccuracies, and clarifying the roles of Ukie and the Council in relation to the matters raised.

Creative industries unite behind call for new Digital Creativity GCSE

A coalition of over 60 leading organisations from the UK’s creative and digital industries, alongside education experts, today call on the Government to introduce a new Digital Creativity GCSE

Interactive Entertainment Scotland launches to Champion Country’s Thriving Games Sector

Ukie, the trade body for the UK's games and interactive entertainment industry, today announces the launch of Interactive Entertainment Scotland (IES), a new dedicated Scottish body designed to champion the country's rapidly growing games sector.

View all

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