Media centre

Our press office responds to media enquiries about the UK games industry, offering expert insights on video games, industry trends, and Ukie’s initiatives to promote and support the sector.

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We can provide expert spokespeople on key industry topics, including business growth, policy, skills, online safety, and the cultural impact of games. Data and insights on the UK games market, player trends, and industry performance. Case studies and stories highlighting the positive impact of games on society.

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Games industry in numbers

700Games businesses
1989Founded over 30 years ago
£6bnIndustry worth in GVA
55%Games made outside London and the South East
More games industry facts

The Ukie brand represents the voice of the UK games industry. If you plan to use Ukie assets, to maintain a consistent and professional identity, it’s essential that our logo, colours, and assets are used correctly. This toolkit provides clear guidelines to help you apply the Ukie brand effectively across all platforms.

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Latest press releases

Ukie Student Game Jam launches in partnership with Playground Games

The Ukie Student Game Jam launches today in an exciting new partnership with Playground Games. The Ukie Student Game Jam is a fun and creative opportunity for Ukie's student members to flex their game-making muscles by creating an original video game over 14 & 15 March 2024.

Ukie appoints their next CEO

After an exhaustive search, Ukie has appointed their next CEO to lead the organisation through its next transformational decade. Nick Poole has been appointed as Ukie CEO and will join from 1st April 2024.

Pudsey teams up with Just Dance and Digital Schoolhouse

One winning school will be selected at random to dance live on TV for charity thanks to a new collaboration from Ukie’s Digital Schoolhouse (DSH), BBC Children In Need and Ubisoft’s Just Dance team. 

Judi Love launches Power Up Pact for summer play

The UK video games industry has today launched ‘ParentPowerUp’ a new campaign which offers families support and guidance on how to use parental controls that help manage screen time, in-game purchases, online interactions, and access to age-appropriate content.

Ukie CEO joins the National Videogame Museum as trustee

The National Videogame Museum (NVM) has unveiled a formidable roster of new Trustees joining the Board of its governing charity, The BGI. Ukie CEO, Nick Poole joins the National Videogame Museum as trustee during a pivotal moment for the Charity as it accelerates its evolution as a museum and shifts focus towards greater National impact.

Xsolla and Ukie announce partnership at GDC 2025

Xsolla and Ukie announce partnership at GDC 2025 to empower game developers in the UK and throughout EMEA. The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetisation and commercialisation in games.

Women in Games sign strategic agreement with Ukie

To coincide with Ukie’s Members Day & Video Games Awards, Women in Games have signed a partnership agreement with Ukie. It means that Women in Games and Ukie will collaborate to support and promote greater representation and advancement of women in the UK games industry.

Ukie calls to reform Video Games Expenditure Credit

Following an extensive piece of research with Nordicity, the UK video games industry, a global leader in creativity and innovation, is urging the Government to reform the Video Games Expenditure Credit (VGEC) to ensure the sector remains internationally competitive and continues to drive growth.

Scan Computers and Ukie Education partner to supercharge student experiences

Scan Computers and Ukie today announce a partnership to significantly improve the technological hardware provision across Ukie Education events. Scan Computers will become Ukie Education's first-ever cross-programme partner, providing equipment across both Digital Schoolhouse and Ukie Students events.  

£60m boost for Creative Industries

The Government has announced a £60 million support package to turbocharge growth in the UK’s creative industries. This includes £5.5 million for start-up video game studios and further funding for British music and film exports, and creative businesses outside London, alongside increased funding for the sector through the British Business Bank.

Games Industry calls for Digital Creativity GCSE

As technology reshapes industries, Ukie believes the UK’s education system must adapt to ensure every student—regardless of background—has the opportunity to develop essential creative and digital skills. We're calling for a groundbreaking Digital Creativity GCSE to prepare the next generation with the digital skills essential to tomorrow’s job market.

Ukie responds to the Industrial Strategy

We have submitted evidence to the government’s new industrial strategy, Invest 2035, highlighting the key steps needed to support the UK video games industry -a £6 billion GVA powerhouse employing over 76,000 people. With the right support, the UK can cement its position as a global leader, ensuring the value created here stays here.

2024 Video Games Growth Programme cohort revealed

Ukie in partnership with Tencent is today announcing that the Department for Business and Trade (DBT) is joining the 2024 Video Games Growth Programme as a key partner, highlighting the government's commitment to supporting growth for the UK's game businesses.

Ukie’s new parent hub helps families navigate video games

Ukie, the leading video games industry body, today announces the launch of the ‘Ask About Games’ parent hub, an invaluable resource designed to support parents, caregivers and families in navigating the world of video games.

Festival of Play comes to three locations this summer

Festival of Play, the fun-filled creative careers and computing conference in association with Electronic Arts and Northern Ireland Screen, aimed at students aged 9-14, returns this summer with a jam-packed schedule of interactive workshops, inspiring talks, and innovative games - all showcasing the range of careers available in the video games industry. 

Ukie Student Game Jam launches in partnership with Playground Games

The Ukie Student Game Jam launches today in an exciting new partnership with Playground Games. The Ukie Student Game Jam is a fun and creative opportunity for Ukie's student members to flex their game-making muscles by creating an original video game over 14 & 15 March 2024.

Ukie appoints their next CEO

After an exhaustive search, Ukie has appointed their next CEO to lead the organisation through its next transformational decade. Nick Poole has been appointed as Ukie CEO and will join from 1st April 2024.

Pudsey teams up with Just Dance and Digital Schoolhouse

One winning school will be selected at random to dance live on TV for charity thanks to a new collaboration from Ukie’s Digital Schoolhouse (DSH), BBC Children In Need and Ubisoft’s Just Dance team. 

Judi Love launches Power Up Pact for summer play

The UK video games industry has today launched ‘ParentPowerUp’ a new campaign which offers families support and guidance on how to use parental controls that help manage screen time, in-game purchases, online interactions, and access to age-appropriate content.

Ukie CEO joins the National Videogame Museum as trustee

The National Videogame Museum (NVM) has unveiled a formidable roster of new Trustees joining the Board of its governing charity, The BGI. Ukie CEO, Nick Poole joins the National Videogame Museum as trustee during a pivotal moment for the Charity as it accelerates its evolution as a museum and shifts focus towards greater National impact.

Xsolla and Ukie announce partnership at GDC 2025

Xsolla and Ukie announce partnership at GDC 2025 to empower game developers in the UK and throughout EMEA. The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetisation and commercialisation in games.

Women in Games sign strategic agreement with Ukie

To coincide with Ukie’s Members Day & Video Games Awards, Women in Games have signed a partnership agreement with Ukie. It means that Women in Games and Ukie will collaborate to support and promote greater representation and advancement of women in the UK games industry.

Ukie calls to reform Video Games Expenditure Credit

Following an extensive piece of research with Nordicity, the UK video games industry, a global leader in creativity and innovation, is urging the Government to reform the Video Games Expenditure Credit (VGEC) to ensure the sector remains internationally competitive and continues to drive growth.

View all

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