Media centre

Our press office responds to media enquiries about the UK games industry, offering expert insights on video games, industry trends, and Ukie’s initiatives to promote and support the sector.

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We can provide expert spokespeople on key industry topics, including business growth, policy, skills, online safety, and the cultural impact of games. Data and insights on the UK games market, player trends, and industry performance. Case studies and stories highlighting the positive impact of games on society.

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Games industry in numbers

700Games businesses
1989Founded over 30 years ago
£6bnIndustry worth in GVA
55%Games made outside London and the South East
More games industry facts

The Ukie brand represents the voice of the UK games industry. If you plan to use Ukie assets, to maintain a consistent and professional identity, it’s essential that our logo, colours, and assets are used correctly. This toolkit provides clear guidelines to help you apply the Ukie brand effectively across all platforms.

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Latest press releases

Video Games Growth Programme returns for a second year

Ukie in partnership with Tencent and the Department for Business and Trade, with delivery partner Player One Consulting, have announced the second year of the Video Games Growth Programme designed to help ambitious studios across the UK scale both creatively and commercially.

Leading UK Games Industry Figures Join UK Video Games Council

Today, members of the new UK Video Games Council have been announced, bringing together leading UK games industry figures from across the games ecosystem to help shape the future of the UK’s £7.82bn video games and interactive entertainment sector.

Government announces Industrial Strategy and Creative Industries Sector Plan

The UK Government has published its Modern Industrial Strategy 2025 – a strategic vision for long-term economic growth, investment, and innovation across key sectors of the UK economy. As part of this strategy, a dedicated Creative Industries Sector Plan has been launched.

Ukie’s responds to the Chancellor’s Spring Spending Review

We’re pleased that today’s Spending Review confirms continued funding for DCMS, signalling the Government’s continued recognition of the UK’s games and interactive entertainment industry as a key contributor to wider economic growth.

Meet the winners of the 2026 UK Video Game Awards

Meet the 2026 UK Video Game Awards winners, recognised for their outstanding creativity, innovation, and talent in UK Games.

2026 inductees to the UK Games Industry Hall of Fame announced

The UK Games Industry Hall of Fame celebrates the pioneers whose creative achievements have shaped the video games and interactive entertainment sector. Meet the inductees of the 2026 cohort.

Scottish games industry calls on government for enhanced support

Ahead of the Scottish elections, video games and interactive entertainment industry manifesto urges next Scottish Government to strengthen policy, unlock investment, and build talent pipeline.

UK Games Businesses Join Prime Minister’s Business and Cultural Delegation to China

Today marks a historic milestone for the sector as, for the first time, two UK games businesses, including Ukie Chair and ustwo Games CEO Maria Sayans, join Prime Minister Keir Starmer on a government-backed business and cultural delegation to China.

Ukie announces 2026 cohort for Video Games Growth Programme

Ukie, in partnership with Tencent and the Department for Business and Trade (DBT), today announces a cohort of 30 UK studios selected for the second year of the Video Games Growth Programme, an initiative designed to help ambitious studios across the UK scale both creatively and commercially.

Ukie reacts to the Chancellor’s Autumn Budget

Ukie responds to the Chancellor’s Autumn Budget, outlining what the measures mean for the UK games industry and our ongoing work to support developers, publishers and the wider interactive entertainment sector.

Ukie responds to the Government’s curriculum and assessment review

Ukie responds to Government's publication of the curriculum and assessment review - an independent review of the curriculum, assessment and qualifications system in England.

Press start on growth – open letter to the Secretary of State for DCMS

We are writing as leaders across the UK's video games and interactive entertainment industry to urge the Government to introduce a new Games Growth Relief in the forthcoming Autumn Budget.

Ukie responds to report concerning the UK Video Games Council

Ukie responds to report concerning the UK Video Games Council, setting out Ukie’s position, correcting factual inaccuracies, and clarifying the roles of Ukie and the Council in relation to the matters raised.

Creative industries unite behind call for new Digital Creativity GCSE

A coalition of over 60 leading organisations from the UK’s creative and digital industries, alongside education experts, today call on the Government to introduce a new Digital Creativity GCSE

Interactive Entertainment Scotland launches to Champion Country’s Thriving Games Sector

Ukie, the trade body for the UK's games and interactive entertainment industry, today announces the launch of Interactive Entertainment Scotland (IES), a new dedicated Scottish body designed to champion the country's rapidly growing games sector.

Video Games Growth Programme returns for a second year

Ukie in partnership with Tencent and the Department for Business and Trade, with delivery partner Player One Consulting, have announced the second year of the Video Games Growth Programme designed to help ambitious studios across the UK scale both creatively and commercially.

Leading UK Games Industry Figures Join UK Video Games Council

Today, members of the new UK Video Games Council have been announced, bringing together leading UK games industry figures from across the games ecosystem to help shape the future of the UK’s £7.82bn video games and interactive entertainment sector.

Government announces Industrial Strategy and Creative Industries Sector Plan

The UK Government has published its Modern Industrial Strategy 2025 – a strategic vision for long-term economic growth, investment, and innovation across key sectors of the UK economy. As part of this strategy, a dedicated Creative Industries Sector Plan has been launched.

Ukie’s responds to the Chancellor’s Spring Spending Review

We’re pleased that today’s Spending Review confirms continued funding for DCMS, signalling the Government’s continued recognition of the UK’s games and interactive entertainment industry as a key contributor to wider economic growth.

Meet the winners of the 2026 UK Video Game Awards

Meet the 2026 UK Video Game Awards winners, recognised for their outstanding creativity, innovation, and talent in UK Games.

2026 inductees to the UK Games Industry Hall of Fame announced

The UK Games Industry Hall of Fame celebrates the pioneers whose creative achievements have shaped the video games and interactive entertainment sector. Meet the inductees of the 2026 cohort.

Scottish games industry calls on government for enhanced support

Ahead of the Scottish elections, video games and interactive entertainment industry manifesto urges next Scottish Government to strengthen policy, unlock investment, and build talent pipeline.

UK Games Businesses Join Prime Minister’s Business and Cultural Delegation to China

Today marks a historic milestone for the sector as, for the first time, two UK games businesses, including Ukie Chair and ustwo Games CEO Maria Sayans, join Prime Minister Keir Starmer on a government-backed business and cultural delegation to China.

View all

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