Meet the Go To Market Academy cohort for 2026

Twelve UK indie studios have been selected for the first Go To Market Academy, Ukie’s new business programme delivered with Discord and GameFlex to help early-stage studios get their games noticed.

Discoverability has become one of the biggest challenges facing small studios today, as more games launch than ever and player attention splits across an expanding range of platforms and channels. A great game is not always enough to get noticed in this highly competitive landscape. The Go To Market Academy will provide studios with an in-depth understanding of how to build their approach to market, audience and community, and support them in finding long-term success.

2026 cohort

What the cohort will do

• Kick off in person at MCM London/EGX, before moving online for sessions through November and early December.
• Work through six modules covering diagnostics and insight, marketing strategy, getting the most from Discord, tactical campaign execution and long-term studio branding.
• Get bespoke advice from Discord in a dedicated session on using the platform as a core pillar of their go-to-market strategy.
• Learn from industry guest speakers throughout the programme.
• Keep the conversation going between sessions on a dedicated cohort Discord server.
• Present their go-to-market plans at an in-person celebration event to close the programme.

The Go To Market Academy is part of Ukie’s wider work to help UK studios grow, from practical resources, to dedicated business support for members. Whether you’re a two-person indie or an established studio, Ukie membership puts you at the heart of the UK’s biggest network of games businesses.

For more information about the programme, please contact [email protected].