Ukie and Internet Matters launch new partnership to support families with children’s online safety

Tuesday 16^th June

Ukie, the trade body for the UK’s video games and interactive entertainment industry, has today announced a new partnership with Internet Matters, the UK’s leading not-for-profit online safety organisation, focused on helping parents and carers have more confident and constructive conversations with their children about all aspects of their

The initiative launches with a new, free conversation guide developed to support parents of children aged 11 and over at the crucial milestone of the transition to secondary school.

The guide is designed to build practical confidence in parents and carers, providing a structured but accessible framework for the ongoing, open conversations that evidence consistently identifies as one of the most protective factors in children’s online lives.

Starting from the world of online games, the new conversation guide creates a natural pathway into wider discussion of digital behaviour and online safety, including screentime, content, spending and communication.

Yesterday’s announcement from the UK government will see new safety measures introduced from spring 2027. The new measures will encompass many aspects of children’s online lives, but not all, and there will remain a need for ongoing family conversations to help keep children safe online.

The guide builds on Ukie’s Power Up Pact resource, which supports families to agree boundaries around screen time, spending, online interactions and age-appropriate content. The conversation guide takes the conversation into new territory for older children, and is hosted on the Ask About Games website alongside new question-led content and direct links into Internet Matters’ wider online safety resources.

Nick Poole, CEO of Ukie, said:

“Our partnership with Internet Matters is built on a simple conviction: parents shouldn’t have to navigate their children’s digital lives without support. As families face ever more complex questions about the platforms and experiences that are right for their children, free, practical guidance makes a real difference. What we are proud of is that this partnership puts genuine tools in parents’ hands at exactly the moment they need them, and helps make playing video games the starting point for the kind of open, honest conversations that can keep children safer online”

Rachel Huggins, Internet Matters CEO, said:

“Playing games online is one of the ways in which children first experience the online world, so it is a perfect place to start online safety conversations, which can continue and evolve as children grow. We’re delighted to be working with Ukie to help parents facilitate those important conversations, and to access practical advice to help them keep their families safe across all their online activities, supporting children to enjoy all the benefits of the digital world, whilst reducing potential harms”

The new conversation guide is available at askaboutgames.com