Going for Growth: How to Drive Revenue Globally in the Games Industry

 

By Adam Phillips, Developer Relations Lead at Xsolla

It’s no secret that the global video game industry is worth over $500 billion in 2025, is still growing, and has most certainly cemented itself as a cornerstone of digital entertainment. But growth doesn’t come just from creating a great game anymore. The real challenge, and opportunity, lies in scaling that game into a global success story. For developers, and publishers, going for growth means thinking far beyond the initial launch. It’s about mastering platform strategy, localisation, monetisation, and community building, all while keeping an eye on an ever evolving tech landscape.

Think Cross-Platform, Act Global

The days of focusing on a single console or mobile platform are fading fast. Today, success increasingly depends on meeting players where they are, whether that’s PC, console, mobile, or cloud. Cross-platform functionality is no longer a luxury. It’s a necessity.

Monetisation Must Match the Market

The next step is getting monetisation right, and that varies wildly depending on where you are in the world. In North America and Europe, battle passes and in-game cosmetics remain dominant. In Asian markets, gacha mechanics, mobile-first UX, and local payment options often rule. One-size-fits-all monetisation strategies tend to fall flat.

Developers need to understand regional preferences, regulatory differences, and cultural sensitivities. Local partners can help, but so can smarter data. Analytics are the unsung hero of successful global launches. A/B testing different pricing models, tracking player behaviour across regions, and adjusting content updates accordingly can be the difference between a slow burn and a viral hit.

Building Communities, Not Just User Bases

Finally, no global growth strategy is complete without community engagement. Players don’t just want games – they want connection. That means investing in social features, content creators, and live ops.

Localised community managers, translated patch notes, culturally relevant events – these small touches create a sense of inclusion. And when players feel seen, they stick around.

If you’re serious about scaling your game and unlocking global revenue, schedule a meeting with an Xsolla expert today!