Pulse survey terms and conditions

Last updated: 27th October 2026

What is the Pulse survey?

The Pulse survey is a regular programme of short surveys where Ukie reaches out to its members to ask for insight including but not limited to:

• their position on current issues in the UK games industry
• their insight around an interesting research question or to hear from
• their opinion on Ukie and the UK or global games industry

The Pulse survey is operated using Zoho Forms. Zoho Group is the data processor for data collected by the Pulse survey. You can read their privacy policy here.

Participation in the Pulse survey is entirely voluntary. If you are not a Ukie member, you may still participate in the surveys.

How are the results of the Pulse survey used?

Ukie may share individual responses within the organisation or with appointed third parties in order to analyse the results of our surveys. Insight provided by participants will be used to help us understand the UK games industry, to inform our own work and policy positions and to understand how we are performing.

Elements of individual responses may also be shared with parties relevant to Ukie’s business, such as government departments. Overall, aggregate results may be published or made public as part of Ukie’s business operations, including but not limited to publishing reports and responding to government consultations.

Individuals are not identified in responses to Pulse surveys but companies may be. Personal information and company identities will not be shared outside of the organisation other than with appointed third parties for the purposes of research and analysis.

What personal or sensitive data does the Pulse survey collect?

The only potentially identifying information that the Pulse survey collects routinely is the name of the company participants work for. We collect this information to help us understand what parts of the UK games industry are responding and to monitor for duplicate responses. This question is always optional but not providing this information may mean that we can’t include responses in future work relating to the survey. You can read Ukie’s privacy policy here and the cookies policy for the Pulse survey here.

AI Use

Ukie will not use AI to process your responses and you must not use AI to respond to or interact with Pulse surveys.

Who we are and how to contact us

The Pulse survey (“The Programme”) is a regular programme of short surveys where Ukie reaches out to its members to ask for insight such as:

• their position on current issues in the UK games industry
• their insight around an interesting research question or to hear from
• their opinion on Ukie and the UK or global games industry

Pulse surveys are operated using Zoho Forms (the “Survey Platform”).

Participation in the Pulse survey is entirely voluntary. If you are not a Ukie member, you may still participate in the Programme. Participation for the purposes of these Terms means submitting responses to one or more surveys as part of the Programme.

The Pulse survey is operated by UK Interactive Entertainment Association (further referred to as “Ukie”, “Our” or “We”).

Ukie is a company limited by guarantee registered in England and Wales (No. 02420400) and its registered address is Lower Ground Floor Black Bull Yard 18a, 24 -28 Hatton Wall, London, England, EC1N 8JH

To contact us about the Pulse survey, please email [email protected].

By accepting these Terms and participating in the Programme, you agree to be bound by the Terms.

There are other terms that may apply to you. These Terms refer to the following additional Terms, which also apply to your participation in the Programme:

• Our Privacy Policy which sets out the terms on which we collect and process personal data, including data that you provide to us directly. By participating in our Programme, you accept the terms in our privacy policy and you warrant that all data provided by you is accurate.
• Zoho Forms’s privacy policy, which covers the survey platform we use to collect responses. Zoho Group is the data processor for data collected by the Pulse survey.
• Our Cookie Policy, which informs you of all the cookies the Zoho Forms uses in the operation of the Pulse survey.

We may make changes to these terms

We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time. These terms were most recently updated on 27 October 2026.

Intellectual Property

We are the owner or the licensee of all intellectual property rights in the Programme. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

Participation, responses and AI use

Participating in Pulse surveys is voluntary and does not create any employment, contractor, vendor, outsourcing or partnership relationship between you and Ukie. In providing responses to our surveys you acknowledge and agree that:

• You are sharing your personal opinions and views in a non-commercial capacity
• You will respond to any survey in good faith, providing responses that are reflective of your views and that, to the best of your knowledge, are accurate regarding facts.

When you submit responses to a Pulse survey, you grant Ukie a perpetual, non-exclusive, irrevocable, royalty-free, sub-licensable, and worldwide licence to use, reproduce, analyse, modify, adapt, translate and share these responses for any purpose connected with our business, including but not limited to research, product and service development, analytics, compliance, and general commercial purposes. Personal data is not subject to these terms and is handled according to Ukie’s privacy policy. Company identities collected in surveys are treated using the same processes as personal data but do not constitute personal data.

You agree that you will not use any form of AI, automation, script, bot or other technological means to participate or assist in participating in these surveys. You must not scrape, extract, or access or reproduce by any other means any survey content using automated means or for any purpose not expressly permitted by these Terms.

Do not rely on information in this programme

The content in the programme is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content in our programme.

Although we make reasonable efforts to update the information in our programme, we make no representations, warranties or guarantees, whether express or implied, that the content on our platform is accurate, complete or up to date.

Rules about linking to our surveys

You may share the link to our surveys, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not share links to any survey in a way intended to undermine the results of the survey or disrupt its operation.

We are not responsible for websites we link to

Where the Programme contain links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

We are not responsible for viruses and you must not introduce them

We do not guarantee that the Survey Platform will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access the Survey Platform. You should use your own virus protection software.

You must not misuse the Survey Platform by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Survey Platform, the server on which it is stored or any server, computer or database connected to the Survey Platform. You must not attack the Survey Platform via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Which country’s laws apply to any disputes?

These terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Assignment and transfer

We may assign or transfer our rights and obligations under the terms of use to another entity.

Waiver

If we do not insist that you perform any of your obligations under the terms of use, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you or that you do not have to comply with those obligations. If we do waive any rights, we will only do so in writing, and that will not mean that we will automatically waive any right related to any later default by you.

Severance

Each paragraph of these terms of use operates separately. If any court or relevant authority decides that any of them is unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

Third party rights

The terms of use is between you and us. No other person has any rights to enforce any of its terms.