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Esports in the UK: Challenges and Opportunities

Esports in the UK has a long way to go, but its potential is vast according to our new report with The Story Mob.

This is a neat guide to the story of esports in the UK so far, incorporating exclusive data from YouGov on the playing, buying and following habits of UK fans and considers the opportunities and challenges the industry faces.

The report finds:

  • The UK is home to the largest community of student esports players in Europe
  • YouGov data finds huge overlap between esports and traditional sports fans
  • UK esports talent go on to build global brands as hosts and commentators – but the number of professional players is lacking

Read the full press release here.

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