Our team:
Meet the people who work hard to represent you

I'm responsible for setting Ukie's communication strategy, keeping on top of press requests and helping manage Ukie's public image. I used to run my own content marketing business, have worked as a journalist and even pitched in on a live football results show.

Estelle joined Ukie in 2019 and is the Curriculum Content Developer for Ukie's flagship Digital Schoolhouse programme. She is also a part time Computer Science teacher at Gildredge House in Eastbourne. Where, before embarking on her pioneering hybrid role, she was also Head of Computer Science. Estelle has a large Hello Kitty collection, plays the bass guitar and loves karaoke!

I lead a data-driven approach to Ukie’s policy, advocacy and engagement work and am involved in a range of initiatives to provide authoritative industry information, including running the UK Games Map, representing the games sector in cross-sector working groups and producing all Ukie’s independent research, such as the annual UK consumer games market valuation. I also run Ukie’s Mixed Reality Subgroup, which provides support, guidance, promotion and networking opportunities for Ukie members working in the VR/AR/MR sector. I can usually be found playing Doom.

Tim joined the Ukie team as Head of Public Affairs in March 2017. Prior to this I spent ten years in the UK Civil Service leading on Creative Industries and tech policy in the Cabinet Office and Department for Culture, Media and Sport where I was instrumental in the development and implementation of the Video Games Tax Relief and the NextGen report.

I’ve been with Ukie since 2014 and have been responsible for designing and implementing Ukie’s flagship Digital Schoolhouse powered by PlayStation programme. Before this I was Head of Computing for Graveney School and am a founding board member for Computing At School; here I was an active part of shaping and writing the new National Curriculum for Computing in schools. I currently represent our industry in a range of groups including the Digital Skills Partnership – Computing in Schools Working Group.

I joined Ukie in April 2018 as Member Relations Officer. I graduated from Liverpool John Moores University in 2016 where I undertook a sandwich course involving a placement year at Warner Bros. Upon graduating I worked at Sky on a 2-year graduate scheme across various departments within the business.

’m the Head of Commercial and Membership at Ukie, responsible for recruiting and supporting members and helping them thrive. My 20+ years industry experience includes stints at start-up developers through to international publishers working in a variety of commercial roles. My superpowers include connecting people and international trade.

I joined Digital Schoolhouse in June 2017. With a background in Charity & Events, I have experience delivering for not-for-profit programmes. Loving all things arty & crafty, unplugged Digital Schoolhouse activities are a perfect excuse for me to get creative with the likes of play dough again!

I’ve always had a passion for marketing, so being able to take up an apprenticeship was the best way to get into the industry. After completing my apprenticeship Ukie, I'm now very happy to be full time in my role here.

I joined Ukie in October 2018 as a Policy and Events Intern after graduating in History from the University of York. I regularly assist with games sector policy issues, government consultation responses, parliamentary affairs, and general Ukie events. I also lead on written content for our current ‘30 Years of Play’ campaign. With a passion for both games and policy, I hope to help the UK games industry maintain and grow its position as a global leader.

I joined Ukie in November 2018 as Digital Schoolhouse Programme Coordinator Intern. Having recently graduated university, I’ve had brief work experience in PR, lobbying and with non-profits. With no prior experience in education, I am now enjoying learning about the importance of connecting education and industry.

I'm here to handle the day-to-day running of the Ukie office. Contact me if you have any general queries or want to make a room booking.

I lead on special projects and esports at Ukie. I was previously Ukie’s COO and Head of Public Affairs where I led our work on many of the big issues facing the games sector including getting computer science on to the national curriculum and the introduction of the video games tax relief. I led the successful bid to the GLA to create the new London Games Festival, wrote Ukie's esports Whitepaper, sit on the Women in Games Advisory Board and most recently delivered the #RaiseTheGame diversity pledge.

I've been CEO of Ukie since 2012. Before this I was Channel 4’s Commissioning Editor for Education, where I commissioned Digital Emmy-winning Battlefront II, free to play browser and iOS games, (Sweatshop, Nomnation and International Racing Squirrels) and social media projects. I'm a London Tech Ambassador, a VP of Special Effect, and am on various boards and advisory groups, including the Bafta Games Committee.