I’m responsible for supporting our partner members and helping everyone to maximise the benefits of their membership, facilitating connections and strengthening ties across the industry and beyond. I'm here to understand your specific needs and promote the programmes, activities and events that will best support your objectives. Prior to Ukie, I explored the moral significance of video games as part of an MA in Contemporary Ethics. In my spare time, I can usually be found enjoying a delicious pint or on a stage brandishing my bass guitar - or doing both at once.

I’m Ukie’s Head of Policy and Public Affairs and I am responsible for managing our relationship with policy makers and officials across Parliament, the civil service and regulators as well as other wider bodies in the creative industries. It’s my job to articulate the industry’s view and achievements on a range of issues from regulation, tax and consumer affairs to skills and education. Prior to joining Ukie I worked in a public affairs agency as well as having several roles working in Parliament and for a Political Party. When I’m not at work I’m walking the dog, watching football, practising taekwondo and occasionally playing games!

I’m Ukie’s Head of Communications and Campaigns. I am responsible for managing all our external communication, including press enquires, developing proactive campaigns to support the sector, and influencing change across Government. My goal is to ensure everyone knows the UK is the best place to make, play and sell games. Prior to joining Ukie, I worked at Make UK leading their policy and campaigns team, CBI managing the education and skills policy portfolio, and the National Audit Office conducting value for money studies of Government spending. When I’m not talking about the video games sector, I’m at Selhurst Park watching Crystal Palace play football.

Working as a programme support officer for Digital Schoolhouse – I do exactly what my job title says and support the programme wherever possible alongside the team. From Ingenuity Days, social media comms & esports tournaments to internal admin, stakeholder meetings and industry events, I am proudly pushing and supporting the programme across the UK and rest of the world. In my spare time, I have founded and help to run a non-profit, community focussed group called Esports Youth Club. Safe to say I am never too far away from an esports event!

I joined Ukie in November 2022 as Policy and Public Affairs Manager and I have the honour to combine my passion for both games and policy to help the UK games industry maintain and grow its position as a global leader. I am a half-German and half-Italian specimen who has lived in the UK for over 10 years and prior to joining Ukie, I worked for various political agencies and graduated in War Studies from King’s College London. In the rare instances where I am not playing Super Mario, I like to be in the gym, watch football, walk my dog, and try to understand UK politics.

As Ukie's Policy and Public Affairs Officer, I help shape the gaming industry's future through policy papers, briefings, and plenty of tea-fuelled stakeholder chats. On top of that, I serve as the secretariat for the Video Games and Esports APPG, bringing together industry voices and Parliament to hype up our beloved sector. Always on top of the latest political happenings, I monitor developments like a hawk to keep our industry in the game. Before joining Ukie, I worked at political advisory firm Hanbury Strategy. Outside of work, you'll find me cheering on Chelsea over land and sea or eagerly anticipating the next Prime Minister's Questions.

Amii is Digital Schoolhouse's Programme & Communications Manager. She is responsible for management of the Digital Schoolhouse Programme overall and for outreach to its network of schools, teachers and students.

I joined the Ukie insight and innovation team in November 2020 after six years as a video game analyst at the British Film Institute. I work across all of Ukie’s research and data projects finally getting some practical use out of my physics degree. I love any video game with a good parry and I miss going to the theatre. I will accept any challenge to a first-to-five in Street Fighter V.

I head up Ukie's Equality, Diversity and Inclusion work, including administering the #RaiseTheGame pledge.