Ukie Worldwide

The Ukie Worldwide campaign is dedicated to promoting and championing the UK games industry across the globe.

Photo of people standing at a Ukie event

The UK is a world leader in creativity, innovation, and technical expertise in games and interactive entertainment, and we ensure that our industry’s achievements and potential are recognised internationally.

Through international events, partnerships, and trade missions, we provide support, guidance, and representation to UK games businesses as they navigate the global market.

Crowd networking at a Ukie Worldwide event with ambient lighting and digital screens displaying the Ukie Worldwide logo

International Events & Trade Shows

Ukie Worldwide ensures the UK is well-represented at major industry events like Gamescom, GDC, and more. Our UK Industry Pavilions give UK companies a platform to showcase their innovations to an international audience, facilitating business development and growth.

Professional standing around a UK industry Stand at a networking event

Trade Missions

We organise trade missions to key markets, connecting UK companies with global partners and investors. These missions offer unparalleled opportunities to build relationships, explore new markets, and secure deals that drive growth.

Group of people standing in front of a display with the text 'Made in the UK Sold to the World' all smiling at the camera

Trade and investment in numbers

180Companies supported at GDC and Gamescom
£50m +Worth of deals secured at GDC
985 UK FDI projects recorded in 2023
7%UK global market share of consumer spend

Showcasing iconic British IP

From the gritty streets of Grand Theft Auto to the adventurous world of Tomb Raider, the UK has given rise to some of the most iconic and globally recognised video game franchises. And trade and investment play a vital role in powering this success. By attracting international partners, unlocking new markets, and supporting inward investment, we help UK games businesses grow, scale, and reach players around the world.

A group of professionals from Ukie standing in front of the American and Great Britain flags alongside Peter Mandelson

Get Involved

Whether you’re a start-up looking to expand internationally or an established business seeking new opportunities, Ukie Worldwide is here to help you succeed on the global stage. Discover how we can support your growth and showcase the very best of UK games to the world.

Join Ukie
Girl celebrating with games controller in her hand