Ukie responds to DBT call for evidence on unlocking business

Submitted: 16th December 2025

This was an opportunity to highlight any policy gaps the Government should consider in 2026. Ukie’s response highlights that the UK video games industry is a high growth creative sector, but that it is operating within an increasingly complex and overlapping regulatory environment. The submission argues that while the industry is strongly committed to consumer safety and data protection, the cumulative impact of fast moving regulation, particularly around online safety and data protection, is placing disproportionate pressure on SMEs. Ukie calls for greater regulatory clarity, improved coordination between regulators, and a more proportionate, evidence led approach that gives businesses the time and certainty needed to plan, invest and comply effectively.

The response also raises specific concerns around consumer and subscription policy, particularly uncertainty following the Digital Markets, Competition and Consumers Act. Ukie warns that proposals around extended cooling off periods and refunds for digital subscriptions risk unintended consequences, including abuse, increased costs for businesses and reduced consumer choice, especially for annual subscription models that offer significant value to players. Ukie urges Government to provide clear and timely guidance on subscriptions, avoid leaving traders unfairly out of pocket, and ensure that future reform supports innovation, investment and growth while continuing to protect consumers.