The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
Or call +44 (0)20 7534 0580
Latest press releases
Monday 28 November 2016 - London, United Kingdom - eSports whitepaper launched today by games trade body in collaboration with UK esports sector to educate policymakers about the opportunities that esports presents to the UK
The trade body for games and interactive entertainment consulted with members of the UK esports community and today released the results in a whitepaper outlining eight recommendations for how the UK can become a global leader in esports.
04 November 2016 - London, United Kingdom
-Headline sponsor Epic Games and partner sponsor Amiqus Recruitment support Ukie’s third annual Student Conference
-Full schedule announced with speakers from top games companies, including Rare, Ustwo, Sony and Radiant Worlds
Ukie AGM calls for games industry support for Digital Schoolhouse and announces 2016-17 Board of Directors
Thursday 22 September - London, United Kingdom – Trade body uses AGM at EGX to call for games businesses to support their local Digital Schoolhouse, take control of their data in The UK Games Map, and announce new Board of Directors
Ukie also formally announced the results of its 2016-17 Board election at the trade body’s AGM at EGX.
Thursday 22 September - London, United Kingdom
Digital Schoolhouse unveils national programme, and officially welcomes PlayStation® as its lead partner.
14th September 2016, London, UK
Digital Schoolhouse (DSH) unveils national programme, and officially welcomes PlayStation® as its lead partner.
Friday 26 August, 2016 - London, United Kingdom – Ukie Careers Bar and GamesIndustry.biz Career Fair return to EGX to bring industry wisdom to stars of tomorrow
Ukie, the trade body for the UK games and wider interactive entertainment industry, and GamesIndustry.biz, the world’s leading video games trade website, have today announced a renewed partnership to inspire and educate the next generation of games industry talent about how to build a successful career in the sector.
LONDON GAMES FESTIVAL 2017 DATES SET AFTER BREAKTHROUGH SUCCESS IN 2016
Thursday, 11 August 2016, London
18 July 2016 - London, United Kingdom – Cubic Motion to sponsor award for best as yet unreleased UK game shown at this year’s expo in Cologne
Ukie has announced that the popular UK Game of the Show Award will return at gamescom 2016, on Ukie’s Great British Tea Party themed stand.
11 July 2016 - London, United Kingdom – Week of Westminster activity for trade body to reassure industry that the UK is the best place to make and sell games, and to position UK games sector at forefront of creative and technology industries post-Brexit talks
Games trade body Ukie held their annual Westminster Reception on Wednesday 6 July, during which CEO Dr Jo Twist OBE reminded the sector that the UK is ‘very much open for business’.