We believe a responsible industry that cares for its players and communities is a successful one. Ukie works with organisations inside and outside the industry to ensure this thinking is embedded into development culture - supporting employees, players and parents along the way.
To help parents manage conversations around responsible play, Ukie and the games industry have launched the PowerUpPact. Fronted by comedian and presenter Judi Love, and developed with the help of expert clinical psychologist Professor Tanya Byron, the downloadable Pact guides families on how to have a conversation and mutually agree parameters around in-game interactions, spending and time limits.
Download the PowerUpPact hereUkie Co-CEO, Daniel Wood
The Family Game Database provides recommendations to families of nearly 500 games. As well as curating games by topic or subject matter, it provides information on age ratings, in game purchases and play time.
The games industry supported the Campaign Against Living Miserably (CALM) to help produce guidance on how to use games to overcome social isolation during the COVID-19 crisis.
We worked with Government to help get public health messages into games at the start of the COVID crisis, encouraging players to stay home to save lives.
We gave away tens of thousands of free games to NHS workers to say thank you for their work battling the COVID-19 virus and provide some relief for their families.
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The Games Rating Authority (GRA) administers the Pan European Game Information (PEGI) age rating system in the UK, informing players and guiding them to content relevant for their age
Get, Set, Go! is a dedicated campaign from Get Smart About PLAY that aims to help families make the most of the new console generation. Featuring tips on which consoles to buy, recommendations for the top family friendly games and advice on how to manage play effectively, Get, Set, Go! is here to make responsible play stay.
#RaiseTheGame is the games industry's diversity pledge, which encourages the creation of inclusive and diverse games that speak to all of society.
The UK Games Industry took part in the Government's Let's Talk Loneliness campaign in June 2020 to encourage players to beat loneliness by playing and talking with friends or family.
