The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
Or call +44 (0)20 7534 0580
Latest press releases
Ukie and Culture Secretary promote UK games businesses at G*Star
19th November 2014 - London, United Kingdom – Culture Secretary, Sajid Javid MP to join eighteen Ukie-recruited games businesses at South Korean trade event.
Autumn statement: Ukie‘s 4-point proposal for video games industry growth
13th November 2014 - London, United Kingdom – Games and interactive entertainment industry body Ukie makes series of recommendations to the Chancellor for further support for the UK’s games industry, ahead of next month’s Autumn Statement.
29 October 2014 - London, United Kingdom – Ukie also puts call out for more trade and investment support from UK government.
Ukie and Nesta launch second wave of games industry mentoring programme
23rd October 2014 - London, United Kingdom – Games businesses invited to apply for mentoring.
After the success of the first cohort of the Video Game Mentoring Network scheme, which saw eight games businesses start the programme earlier this year, Ukie have once again partnered with Nesta to match businesses with experienced games industry mentors.
More than 270 students and developers attend the first student and indie games conference
Wednesday 22nd October 2014 - London, United Kingdom – Ukie partners with Epic, Overclockers UK, Flix Interactive and Staffordshire University to deliver the first student and indie game conference. More than 20 industry experts gather to speak to over 270 independent and aspiring developers about a wide variety of business focused talks.
Ukie announces new Board members and two new initiatives for the UK games sector
Friday 26th September 2014 - London, United Kingdom – Businesses of all sizes make up new Ukie Board of Directors, trade body Ukie announces at the EGX expo, with 25% female representation. Ukie also formally announces two new initiatives, including the Digital Schoolhouse Programme to revolutionise the teaching of programming in schools
Thursday 25th September, London, United Kingdom -Nesta and Ukie publish first ‘big data’ based mapping of the UK’s games industry. Explosion of new games companies gives industry 22% YOY growth
The true value of the UK games industry has been unlocked by big data, showing it may be double the size of previous estimates. A map of the UK games industry is published today by Nesta in partnership with Ukie to map the industry’s value, shape and size.
Thursday 18th September 2014 - London, United Kingdom – Ukie joined forces with Byron Atkinson-Jones, Green Man Gaming and Unity to host the first “Untied” conference aimed at Unity developers.
What started as an open conversation on Twitter has culminated in the birth of the first ever “Untied” Unity community conference taking place today at Ukie’s London office. More than 90 game developers attended to listen to talks from a variety of speakers about all things Unity and have one-on-one time with companies like Microsoft, Curve, Green Man Gaming and the Unity team.
Ukie partners with Staffordshire University and Unreal for student and indie developer conference.
Wednesday 10th September 2014 - London, United Kingdom – The free one-day conference, sponsored by Epic Games, will bring together students, alumni and industry professionals to give insights into key trends in the industry and to share experiences of working in different kinds of games businesses.
Ukie outlines policy manifesto to take UK games sector to the next level
Wednesday 3rd September 2014 - London, United Kingdom – UK games trade body calls for more government support to build on the introduction of Games Tax Relief and Next Gen Skills report recommendations.