The Entertainment Retailer's Association have released landmark figures showing that UK sales of games have now eclipsed that of both music and video combined.
In 2018, game sales reached a record £3.86bn across both physical and digital, an increase of +9.1% on the previous year, and now representing 51.3% of the overall £7.54bn entertainment retail market. In comparison, physical and digtal sales for music and video achieved £1.33bn and £2.34bn respectively.
Digital games sales were the key driver of growth, increasing +12.5% to £3.09bn, or 80.1% of overall game revenue. Physical sales saw a small decline of -2.8% to £769.9m. Overall, the UK games market has now more than doubled since 2007.
For these findings, ERA aggregates data from respected market analysts including the Official Charts Company, GfK, Futuresource Consulting, GSD and IHS.