Our press team is here to help journalists, influencers and researchers speak to, and hear from, the UK games industry. We can provide you with quotes and interviews, surveys and publications, background information and case studies from industry.

What is Ukie?

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry.

We represent over 600+ businesses across the UK who play a key role in supporting our thriving games ecosystem, including companies who make games, technical service providers, administrative support and game adjacent charities.

Ukie also runs wide range of industry initiatives including parental advice site www.askaboutgames.com, the Digital Schoolhouse education scheme and Ukie Students.

What is Ukie able to speak about?

Ukie speaks publicly on behalf of its members across the UK video games industry. We are able to provide commentary on a range of industry wide stories including the cultural impact of games, the economic impact and business of games, the position of games within the political and regulatory landscape, the business of games, as well as wider conversations on developments within the sector.

We are unable to comment about stories related to a single specific game or a specific member of Ukie. 

UK games market statistics

Ukie runs Ukiepedia; a regularly updated wiki featuring information about the UK industry including:

  • Economic figures, such as the size of the UK consumer market and the impact of games businesses on the economy.
  • Demographic figures, such as the make up of the UK games industry workforce and information about demographic make up of players.
  • Wider research about the impact of games, including its impact on areas such as education and training.

You can access the Ukiepedia by following the link here.

Contact the Ukie press team

If you are a journalist and would like to speak to us, find out more about our latest research or be added to our press release distribution list please contact our Press Office: press@ukie.org.uk. 

Follow us on Twitter @uk_ie for the latest updates about the UK games and interactive entertainment industry. 

Stay informed on the latest Ukie activity and events coming up by subscribing to our newsletter.