Press
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
For press questions email press@ukie.org.uk
Or call +44 (0)20 7534 0580
Ukie press assets
Latest press releases
Ukie announces International Games Growth & Investment Summit as part of International Business Festival
UK games market grows 12.4% to a record £5.11bn in 2017
Preeminent Researchers and Scientists Oppose World Health Organization’s Proposed Video Game Action
Interactive innovators and games masters of tomorrow ready for Games London delegation to SLUSH
Monday, 20 November 2017 - London, United Kingdom
Second outing to leading European tech event after 2016 outbound mission scored $10m deal
Six upcoming studios selected with an interest in AR, AI, blockchain, esports, mobile and new forms of interactive entertainment
Delegation includes a brand new London studio that comes out of stealth mode on 1 December
Six cutting-edge London games studios have been selected for Games London’s second outbound mission to SLUSH in Helsinki later this month.
Ukie pwns Parliament with games industry takeover of Westminster
18 October 2017 - London, United Kingdom
-Trade body’s biennial Westminster Games Day sees Parliamentarians turn out for a day of education and lobbying for the needs of the games sector
-Events included Data Breakfast, Innovation Showcase, Skills Panel, and Ukie’s annual Westminster Games Reception
Top industry names gather to inspire next generation of games talent
9 October 2017 - London, United Kingdom – TT Games, Creative Assembly, Epic Games and more head north to educate and inspire future talent into games sector
Ukie’s annual Student Conference will bring the top names in the games industry to Staffordshire University on Wednesday 25 October.
VSC Rating Board and Ukie answer the call to help parents keep children safe online
Thursday 21 September 2017 - London, United Kingdom
The VSC Rating Board and games trade body Ukie have today announced a renewed partnership in the form of their newly refreshed AskAboutGames site, which will launch online today at EGX.
Ukie announcements provide boost to West Midlands games sector and schools talent programme
21 September 2017 - London, United Kingdom Ukie host AGM at EGX in Birmingham, including:
- Announcement of two-year programme with Coventry and Warwickshire Local Enterprise Partnership (CWLEP) to support growth of West Midlands games cluster
- Ukie, PlayStation and SEGA make a joint call for more industry support for Digital Schoolhouse initiative and launch new entry level supporters tier
Ukie welcomes new team members
Tuesday 15 August 2017 - London, United Kingdom – Games industry veterans Vanessa Joyce and Marie Claire Isaaman join Ukie in project support roles; Digital Schoolhouse, powered by PlayStation, welcomes new Programme Development Executive Laura Martin to support nationwide expansion
Games trade body Ukie have hired two expert industry consultants, Vanessa Joyce and Marie-Claire Isaaman, to support and scale Ukie’s mission for the sector and to work jointly on special projects.
LONDON GAMES FESTIVAL 2018 DATES SET AFTER 50,000 ATTEND 2017’S CITY-WIDE CELEBRATION
- London Games Festival 2018 runs from 5 April to 15 April
- Over 50,000 people flocked to the city-wide games celebration’s 40+ events in 2017
- Games London’s wider programme continues to deliver for the capital with nearly £30m potential investment attracted to games businesses in London and across the UK
The London Games Festival will return in 2018, running from 5 April to 15 April, organiser Games London has announced.
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