The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
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Or call +44 (0)20 7534 0580
Latest press releases
UKIE outlines to government that having Computer Science on the National Curriculum is vital to growth of UK’s video games businesses and other hi-tech industries
14 April 2011 - London, United Kingdom – Video games and interactive entertainment trade body, UKIE today uses its submission to the government’s National Curriculum Review to call for the UK’s children to be taught computer science as a standalone subject in schools.
24 March 2011 - London, United Kingdom – Ian Livingstone calls for the industry to invest time in the future of the industry
As part of delivering the recommendations of the ‘Next-Gen’ Livingstone-Hope Skills review, UKIE is partnering with STEMNET (the organisation that promotes science, technology, engineering and maths to young people) to introduce a new Video Games Ambassadors Scheme.
The Video Games Ambassadors scheme is being created so that individuals who want to put something back in to the industry can do so easily and with the minimum impact on their time.
23 March 2011 - London, United Kingdom – UKIE welcomes this year’s budget’s focus on growth, as the government recognises the importance of supporting small businesses and encouraging external investment in the UK.
9 March 2011 - London, United Kingdom – UKIE demonstrated its support for the wider interactive entertainment industry by today announcing that it is an official partner of this year’s Digital Shoreditch festival.
4 March 2011 - London, United Kingdom – UKIE uses two government submissions to address key areas for the UK’s interactive entertainment industry, around access to finance and intellectual property.
UKIE this week made two important submissions to government: a pre-budget submission to the Treasury outlining its access to finance agenda and a submission to the government led Hargreaves review of the UK’s intellectual property system.
3 March 2011 - London, United Kingdom – UKIE board expresses disappointment at TIGA’s decision not to discuss forming one trade body to represent the entire UK games industry.
The statement below was today issued by the UKIE Board:
28th February 2011 - London, United Kingdom – UKIE excited by progress towards digital chart for PC and invites companies to contribute sales data.
UKIE, the trade association for the wider Interactive Entertainment industry, is delighted to issue a progress report on the creation of a UK download chart for PC games.
2 February 2011 - London, United Kingdom – Video games and interactive entertainment trade body, UKIE, expresses concern over yesterday’s announcement that the UK Government has asked Ofcom to assess whether the Digital Economy Act’s reserve powers, to enable courts to block websites dedicated to copyright infringement, could work.
1 February 2011 - London, United Kingdom - Commenting on today’s launch of the Livingstone-Hope Skills Review of video games and visual effects, Michael Rawlinson, Director General of video games trade body, UKIE said: “The UK has a heritage in developing video games that we can be very proud of. However, if we are to continue to produce world-class interactive entertainment we need to ensure that we have a world-class work force to produce it.”
24 January 2011 - London, United Kingdom – UK development leads the charge on Motion Controlled Gaming and in the All Formats chart.