The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

UKIE outlines to government that having Computer Science on the National Curriculum is vital to growth of UK’s video games businesses and other hi-tech industries

Author: Ukie admin

14 April 2011 - London, United Kingdom – Video games and interactive entertainment trade body, UKIE today uses its submission to the government’s National Curriculum Review to call for the UK’s children to be taught computer science as a standalone subject in schools.

UKIE announces STEMNET Video Games Ambassador scheme

Author: Ukie admin

24 March 2011 - London, United Kingdom – Ian Livingstone calls for the industry to invest time in the future of the industry

As part of delivering the recommendations of the ‘Next-Gen’ Livingstone-Hope Skills review, UKIE is partnering with STEMNET (the organisation that promotes science, technology, engineering and maths to young people) to introduce a new Video Games Ambassadors Scheme.

The Video Games Ambassadors scheme is being created so that individuals who want to put something back in to the industry can do so easily and with the minimum impact on their time.

UKIE outlines key access to finance and intellectual property positions to government

Author: Ukie admin

4 March 2011 - London, United Kingdom – UKIE uses two government submissions to address key areas for the UK’s interactive entertainment industry, around access to finance and intellectual property.

UKIE this week made two important submissions to government: a pre-budget submission to the Treasury outlining its access to finance agenda and a submission to the government led Hargreaves review of the UK’s intellectual property system.

UKIE welcomes today’s publication of the Livingstone-Hope skills review

Author: Ukie admin

1 February 2011 - London, United Kingdom - Commenting on today’s launch of the Livingstone-Hope Skills Review of video games and visual effects, Michael Rawlinson, Director General of video games trade body, UKIE said: “The UK has a heritage in developing video games that we can be very proud of. However, if we are to continue to produce world-class interactive entertainment we need to ensure that we have a world-class work force to produce it.”


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