The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

UKIE outlines key access to finance and intellectual property positions to government

Author: Ukie admin

4 March 2011 - London, United Kingdom – UKIE uses two government submissions to address key areas for the UK’s interactive entertainment industry, around access to finance and intellectual property.

UKIE this week made two important submissions to government: a pre-budget submission to the Treasury outlining its access to finance agenda and a submission to the government led Hargreaves review of the UK’s intellectual property system.

UKIE welcomes today’s publication of the Livingstone-Hope skills review

Author: Ukie admin

1 February 2011 - London, United Kingdom - Commenting on today’s launch of the Livingstone-Hope Skills Review of video games and visual effects, Michael Rawlinson, Director General of video games trade body, UKIE said: “The UK has a heritage in developing video games that we can be very proud of. However, if we are to continue to produce world-class interactive entertainment we need to ensure that we have a world-class work force to produce it.”

UKIE reveals best-selling video games of 2010

Author: Ukie admin

10 January 2011- London, United Kingdom – Call of Duty: Black Ops ends year as best selling video game of 2010.

Last year, 2010, turned into a sensational 12 months for Activision as Call of Duty: Black Ops ended the year as the best-selling video game topping the coveted 2010 All Formats Chart, according to data released today by UKIE (compiled by GfK Chart-Track).

UKIE releases 2010 year end figures - another strong year for the video games and interactive entertainment industry

Author: Ukie admin

Monday 04 January 2011 - London, United Kingdom - Last year, 2010, was another strong year for the UK video games and interactive entertainment industry, with annual sales figures of £1.53bn (entertainment software, pc & console games).

Total sales of console videogame software amounted to £1.45bn, with growth in 2 formats, Microsoft’s Xbox 360 and Sony’s PS3. The total revenue for console hardware sales amounted to £800m.

UKIE announces that Call of Duty: Black Ops is this year’s video games Christmas Number 1

Author: Ukie admin

Monday 20 December 2010 - London, United Kingdom – Video games trade body UKIE today announces that Call of Duty: Black Ops has taken the top spot as this year’s video games Christmas No1, with video games and interactive entertainment once again showing itself to be the entertainment and leisure activity of choice.


Subscribe to Press releases