The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

For press questions email

Or call +44 (0)20 7534 0580


Latest press releases

Ukie announcements provide boost to West Midlands games sector and schools talent programme

Author: Sophie Mangara

21 September 2017  - London, United Kingdom Ukie host AGM at EGX in Birmingham, including:

Announcement of two-year programme with Coventry and Warwickshire Local Enterprise Partnership (CWLEP) to support growth of West Midlands games cluster

Ukie, PlayStation and SEGA make a joint call for more industry support for Digital Schoolhouse initiative and launch new entry level supporters tier

Ukie welcomes new team members

Author: Sophie Mangara

Tuesday 15 August 2017 - London, United Kingdom Games industry veterans Vanessa Joyce and Marie Claire Isaaman join Ukie in project support roles; Digital Schoolhouse, powered by PlayStation, welcomes new Programme Development Executive Laura Martin to support nationwide expansion

Games trade body Ukie have hired two expert industry consultants, Vanessa Joyce and Marie-Claire Isaaman, to support and scale Ukie’s mission for the sector and to work jointly on special projects.


Author: Sophie Mangara
  • London Games Festival 2018 runs from 5 April to 15 April
  • Over 50,000 people flocked to the city-wide games celebration’s 40+ events in 2017
  • Games London’s wider programme continues to deliver for the capital with nearly £30m potential investment attracted to games businesses in London and across the UK

The London Games Festival will return in 2018, running from 5 April to 15 April, organiser Games London has announced.

Ukie welcomes games giants to network

Author: Ukie admin

July 11th 2017, London, United Kingdom Trade body announce impressive membership growth with new members including games giants Jagex and Riot Games.

Ukie, the trade body for games and interactive entertainment in the UK, are pleased to announce a huge increase in applications to join the network, resulting in membership reaching 365 games companies.

Coventry and Warwickshire Local Enterprise Partnership launch new strategy for growing local games cluster and the wider digital creative sector

Author: Sophie Mangara

Coventry and Warwickshire Local Enterprise Partnership launch new strategy for growing local games cluster and the wider digital creative sector

A new strategy for growing the local games cluster and the wider digital creative sector has been launched by Coventry and Warwickshire Local Enterprise Partnership (CWLEP).


Subscribe to Press releases