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  • Having worked with many high-performing games studios and publishers for the past 20 years including Guerrilla, Media Molecule, Supermassive, Hello Games, Sumo Digital, Deep Silver and a host of other studios, publishers and service providers, I have a unique perspective on the industry. I previously founded and ran agency Etch Play, known as "the digital partner to the games industry" which I ran for 20 years, selling into the Etch Group in 2018. After finishing there at the end of 2022, I'm now on a mission to help create better games businesses by encouraging leadership to focus on three things:

    1. Do incredible work
    2. Deeply understand your customer
    3. Fiercely look after your people

    I want to see more sustainable, happy and healthy workplaces in the games industry.


    Strategy, Leadership, Growth planning/readiness, Marketing, Studio positioning, Comms & community, Coaching, Consultancy, Leadership development

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