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The video games of our lives: GfK publishes UK’s top 30 best-selling computer games since 1995

The video games of our lives

GfK publishes UK’s top 30 best-selling computer games since 1995, with all games grossing £26.3bn in 27 years.

Brand new analysis from GfK has revealed the UK’s top 30 best-selling games software titles since 1995 – and they tell a story about what has been entertaining us over the past 27 years too. Ranked in order of revenue generated, the top-grossing game is FIFA, followed by Call of Duty, and the Mario series. In total, the top 30 titles have earned £13bn in the last 27 years.


No.

Top-selling video games by brand 1-10

Titles (1995-)

Series start

1

FIFA

50

1993

2

Call of Duty

32

2003

3

Mario

109

1987

4

Grand Theft Auto

21

1997

5

Lego

77

1997

6

Star Wars

113

1983

7

Sims

106

2000

8

Pokémon

93

1999

9

Assassin's Creed

27

2007

10

Need for Speed

30

1994

Source: GfK

How to win at video games: The importance of regular releases

The coveted top two positions are taken by titles that have adopted an annual release strategy to keep fans engaged – and dipping into their pockets. FIFA publisher EA Sports has dropped at least one new FIFA game every year since the 1993 debut of FIFA International Soccer on Sega Megadrive. With 50 releases scored (29 in the main series), there was even a year with four distinct FIFA iterations (2006 saw FIFA Street 2, FIFA World Cup Germany 2006, FIFA 07, FIFA Manager 07). But since 2015 it has become one main series release per year. It’s the same strategy at the number two ranked Call of Duty franchise published by Activision, which first launched a full 10-years after FIFA’s first game, with 32 iterations and 19 annual releases in the main series. Launched on PC in 2003, the super-successful series’ high points are 2010’s Black Ops and 2011’s Modern Warfare 3.

Brit’s love affair with the Mario Brothers

At number three is Nintendo’s Mario franchise. Brit’s love affair with the loveable siblings began back in 1987. Mario and Luigi were a starting point for many of today’s older gamers, who fell in love with gaming playing classics such as Super Mario Land, Mario Kart 64, and Super Mario 64. The biggest revenue-spinners in this analysis are Mario Kart Wii, Mario Kart 8, and New Super Mario Bros.

No.

Top-selling video games by brand 11-30

Titles (1995-)

Series start

11

Sonic

55

1991

12

WWE/WWF/Wrestlemania

61

1987

13

Marvel

106

1982

14

Wii Fit

3

2008

15

Tom Clancy

72

1997

16

Guitar/DJ Hero

18

2006

17

Pro Evolution Soccer

22

2001

18

Skylanders

6

2011

19

Battlefield

30

2002

20

Tomb Raider

31

1996

21

Halo

15

2001

22

DC

43

1986

23

Formula One

66

1992

24

Gran Turismo

13

1998

25

Forza

13

2005

26

Harry Potter

17

2001

27

Crash Bandicoot

22

1996

28

The Olympic Games

20

1992

29

Zelda

35

1987

30

PGA Tour Golf

46

1990

Source: GfK

British Grand Theft Auto (GTA) fans can navigate downtown LA as well as the locals!

In fourth place, is Grand Theft Auto. Currently, at version V, this edition has garnered incredible success and has generated 40% of the franchise’s life sales since the title launched in 1997. A by-product of this much-loved game is that its British-based players have learned the layout of the downtown suburbs of LA, San Francisco, and Las Vegas – without boarding a plane!

Expanding the audience with wide-ranging titles

The 11 brands highlighted in the ranking are successful videogame brand extensions from outside the games industry, illustrating how successful the gaming industry has been at extending consumers’ passion for sports, movies, toys, comics, superheroes, and novels into computer games. From LEGO to DC, Star Wars to Harry Potter to Tom Clancy novels, these titles are designed to appeal to a wide-ranging audience – and they clearly do that very successfully. Add to those the sporting titles of FIFA, WWE/WWF/Wrestlemania, Formula One, The Olympic Games, PGA Tour Golf, which together have generated £2.8bn of revenue since 1995.

GfK’s Senior Client Insight Director for Gaming, Dorian Bloch says: “This is a fascinating list and anyone who has been following the development of the videogame industry as I have will no doubt show little surprise at the sheer value, size, and breadth of this market. What was once seen as a niche sector is now an unquestionably mainstream market generating billions in revenue annually. The characters in these games have become much-loved heroes, from Lara Croft to Luigi and Mario, to Sonic the Hedgehog. Terms used in the franchises have entered our vocabulary, and there are more than a few gamers who could navigate their way around the outskirts of San Francisco from their time at the wheel of a stolen car in GTA.”