« Back to News

Data adequacy decision - UK games industry trade body welcomes free flow of data between EU and UK

Tuesday 28th June, 2021 - The UK games industry body Ukie has welcomed the news that the UK and the European Union have reached an agreement on data adequacy.

The deal, which has been agreed just days before an interim deal was set to elapse between the parties, will allow for the continuing free flow of data between the UK and the EU – including for UK games businesses processing personal data.

This means that UK games companies using such data for a range of reasons, such as managing player profiles or online matchmaking, can continue to do so without a change to the way they operate.

Dr Jo Twist, CEO of Ukie, said:

We welcome the news that a data adequacy deal has been secured between the UK and EU. Maintaining the free flow of data was one of the video games industry’s major priorities immediately identified following the 2016 referendum, as outlined in our September 2016 Brexit paper and our March 2017 State of Play report.

Games businesses are digitally-driven, modern, global companies who rely on the free flow of data to operate. We should look to seize this opportunity to build similarly strong partnerships with territories around the world to help companies grow sustainably and responsibly, helping them to level up local economies in the process.

For more information about the agreement, read here.