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The Ukie Hub Crawl 2021: Building For Your Players - Full Videos

Week 6 of the Ukie Hub Crawl 2021 focused on Building For Your Players. All of the videos from this session are listed below. 

Check out more dates here.


David Gowans, Head of Creative Technologies, Barclays

Contact Details: david.gowans@barclays.com

Website: https://labs.uk.barclays/gamestech

AWS Game Tech

Arni Birgisson, Developer Advocate, AWS Game Tech - Benefits of Analytics

Contact Details:  Arni Birgisson - arnib@amazon.com / Marion Feldhofer - mfeldhof@amazon.com

Website: https://aws.amazon.com/gametech/


Bianca Sarafian, Community Manager, Mediatonic - Communities at scale: the good, the bad, and the good again.

Website: https://www.mediatonicgames.com/

Ukie Hub Crawl 2021 Panel: Building For Your Players


  • George Osborn, Head of Communications, Ukie


  • Simran Whitham, Head of Player Engagement, Milky Tea Studios. 
  • Jemima Crow, Marketing and Community Manager, Auroch Digital

Lead Partner

At Barclays, we’re playing our part to help the UK Games Industry grow and develop.

We see the positive impact that games can have in bringing communities together, inspiring creativity and building an environment to learn.

That’s why we…

• Offer innovative products designed for developers including our tax credit loan

• Support businesses to connect, innovate and grow with our Eagle Labs network

• Partner with games and esports industry leaders

• Help games developers at all levels from grassroots up

Website https://labs.uk.barclays/gamestech

Other Partners

Sugar is a financing platform for the digital economy, created to provide capital to game studios with exciting growth ambitions. Our range of flexible loans and products can significantly boost a studio's growth without taking any equity away from the founders. If you are looking for ways to finance your business and scale up quickly, then just add Sugar. 

Check out our website

Amazon Game Tech brings together solutions from across Amazon, for every stage in your game's lifecycle. Whether you're building a game, deploying servers, or trying to reach more customers, we’re here to help you succeed.

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability.

Check out our website.

Our specialists predict the legal challenges that arise from the wealth of new ideas and technologies that the digital world is constantly creating.

From Hollywood studios to early-stage tech businesses, games developers to leading brands, we understand our clients’ needs and give informed advice. We don’t just tell you the risks – we give our opinion in a jargon-free, real-world context, so you have the freedom to do what you do best, creatively and commercially.

Check out our website.

Menzies LLP is an accountancy firm delivering traditional accounting services combined with strategic commercial thinking. Our services include tax, audit, business recovery as well as business & financial advisory services proven to add value and help your business to grow.

Specialising in eight core UK and international business sectors, Menzies’ local accountancy and business advisory offices in London, Surrey, Hampshire and Cardiff, all offer our #BrighterThinking approach. 

Check out our website.

Introducing Intorqa. A new way to beat cheating in video gaming. 

Through automated 24/7 monitoring of the web, dark web, and social media, we uncover, analyse, and evaluate hacking and fraud activity at the source as early as possible. This foresight means activity is stopped before impacting the game.

Check out our website.