The UK games industry is a successful player on the global stage. Delivered by Ukie, the trade association for games in the UK, in partnership with Creative England, these events form part of the Ukie International Trade Programme, an award-winning series of events and activities that supports UK games business with export and investment opportunities.
Through Ukie's global trade and investment programme we have helped hundreds of British businesses make connections with international partners, leading to hundreds of millions of pounds of investment into the UK sector. Despite being unable to physically travel to these locations, Ukie and Creative England have set about to create a number of events surrounding international trade and trade missions.
Going Global
Date: 10th March
To kick off our virtual trade missions series, the 'Going Global' event, which is part of the Ukie Hub Crawl 2021, will see a series of speakers giving insights into how to take your game global. This event will also include a panel of Ukie member studios sharing their experiences of bringing their games to international markets.
Sign up for the event here.
Virtual trade mission UK:USA
Date: 11th March
The market for games in the United States is the second largest in the World valued at over $25 bn in 2018. Console, PC and mobile markets are all thriving but competition is high. Getting a foothold in the US market can be difficult and, without physical events to attend, making new contacts and gaining promotion for your products is an enormous challenge.
This event is aimed at supporting exports into the US. Our speakers will give you a vital insight into the latest trends within the US games market, explain how you can get promotional coverage for your games and also reveal ways of reaching local publishers and supporting agencies.
Sign up for the event here.
Virtual trade mission UK:China
Date: 16th March
In recent years, the Chinese video games market eclipsed all other games markets around the World. In 2018 it was valued at $25 bn and continues to grow at a double digit rate. However, releasing games in China has never been more difficult. Local laws and approvals make this a fascinating but challenging market to enter. It remains a market that cannot be ignored.
The games market is dominated by mobile free to play but there remains a thriving and vibrant market for PC games and console is growing as local consumers demand higher quality games experiences. This event is aimed at supporting exports into China and South East Asia. Our speakers will give you a vital insight into the latest trends within the Chinese games market and explain how you can get your games released and promoted to this enormous consumer market.
Sign up for the event here.
Virtual trade mission UK:Japan
Date: 18th March
The market for games in Japan exceeded $12 bn in 2018, making it the third largest market for games in the world. However it remains an enigma for many European games makers with limited access and opportunities available. The major formats for games - console, PC and mobile - all have enormous consumer bases in the market and there is demand for Western content. This event is aimed at supporting your export journey into Japan. Our speakers will give you a vital insight into the latest trends within the Japanese games market and explain how you can get your games released and promoted to this enormous consumer market.
Sign up for the event here.